Coolibar Names Kendra Reichenau As New CEO

MINNEAPOLIS, Aug. 21, 2014 /PRNewswire/ -- Coolibar, the national leader of sun protective clothing, recently named Kendra Reichenau as the new chief executive officer (CEO). A 20-year veteran in merchandising, multichannel sales, wholesale, consulting and strategy, Reichenau brings her experience and leadership to Coolibar as the brand seeks to expand beyond the health-focused market into the broader multi-channel apparel sector.

Reichenau joins the company after a move from San Francisco where she was most recently president of McGuire Furniture, a division of Kohler Interiors. At McGuire her duties included overseeing a multichannel distribution program and launching a highly successful e-commerce and digital strategy.  Her resume also includes leadership positions for Nordstrom, Oakley and GAP Inc. and consulting for global brands like The Limited and Victoria Secret.

Reichenau was drawn to Coolibar not only because they are the best in their category, but also because the brand comes with national recognition by leading organizations such as the Skin Cancer Foundation and the Melanoma International Foundation.

"Coolibar has deservedly claimed its territory as the top brand serving the sun protection marketplace," said Reichenau. "That's not only attributed to our innovative fabrics, but also because we develop well-crafted, beautifully-designed, and stylish apparel. This positions us well to expand our outreach, marketing and distribution. I am excited to join the company and its people at such a crucial time."

The Coolibar team has been thrilled to have Reichenau on board. "She has a tremendous track record of success in the retail and apparel worlds, and an inspiring take on leadership," said John Barrow, founder and president of Coolibar. "I believe her energy and deep breadth of experience in customer-centric businesses will help make Coolibar a truly great company."

About Coolibar
Coolibar is the most recommended and tested sun protective clothing company in the United States. Based in Minneapolis, the company was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market and beyond by producing and selling sun protective apparel for active families through catalog and online. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees UPF 50+ ratings for the life of their garments.  Each garment is developed with sun protection as the number one priority with a full line of proprietary SUNTECT® fabrics. Coolibar has been recognized by the Skin Cancer Foundation, the American Academy of Dermatology and the Melanoma International Foundation for effective sun protection. Coolibar Cares, the company's giving back initiative, supports programs such as SunAWARE, School Sun Hat program, Doctor Connect, the AAD Camp Discovery for sun sensitive children as well as athlete sponsorships and product donations. For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.

Contact:
Carol Schuler
Schuler Publicity
612-281-7030
[email protected]

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SOURCE Coolibar