Coordinated Health Names Sulynn Amrhein Head of Marketing
P&G Veteran to Lead Development of CH Experience
ALLENTOWN, Pa., Jan. 30, 2015 /PRNewswire-USNewswire/ -- Coordinated Health (CH), the region's leading specialty surgical hospital network, today announced the appointment of Sulynn Amrhein as Vice President of Marketing. Amrhein will lead all integrated marketing: brand, reputation, creative, content development and digital across all paid, earned, owned and shared channels for the company's 100+ physicians, 1,200 employees and 17 locations in eastern Pennsylvania and western New Jersey.
Amrhein served for more than 15 years as a marketing and business transformation leader at Procter & Gamble (P&G), the world's largest consumer products company. At P&G, she directed or co-developed more than 60 launches of products and business services worldwide. Prior to joining CH, she served as Vice President, Marketing and Revenue Strategy for HealthiNation, a New York-based video media company.
"For more then 25 years, CH has been an innovator and leader in the delivery of care," said Coordinated Health President Jim Tsokanos. "With a strong background in strategy and engagement, she will help us redefine both the CH brand and patient experience around our mission of simplicity, affordability and accessibility."
After earning her MBA from MIT's Sloan School of Management, Amrhein served as Global Business Services Leader for P&G's Gillette, Venus and The Art of Shaving brands worldwide. Previously, she led P&G's digital marketing and business intelligence teams to drive innovation on such brands as Cover Girl, Iams, and Pantene.
Amrhein grew up in Glen Burnie, Maryland, and earned a Bachelor of Science degree in systems engineering from the University of Pennsylvania. At MIT, she focused on innovation and global leadership. She's passionate about driving patient awareness, education and engagement in her new home in the Lehigh Valley.
About Coordinated Health: Coordinated Health is a Pennsylvania-based, privately held, physician-owned, surgical specialty hospital network that delivers accessible, affordable and consistently effective healthcare. With over 1,200 employees, CH focuses on musculoskeletal, cardiology, women's health, primary care, occupational health and immediate care. It is the only healthcare network in the Lehigh Valley to be nationally recognized, receiving the Top Performer rating from The Joint Commission three years in a row, and repeatedly earns top patient satisfaction scores from the Centers for Medicare and Medicaid Services.
Contact: Kevin O'Keefe, [email protected], 646.300.0386
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SOURCE Coordinated Health
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