CHICAGO, July 16, 2015 /PRNewswire/ -- Coors Light announced today that football fans in Western New York can apply to host a Coors Light® Buffalo Football House Party to be held during the September 13 Buffalo Bills season opener. Bills fans 21 and older can huddle up and root their favorite team on to victory while enjoying crisp, refreshing Coors Light and fun game-day activities.
Beginning today through August 24, fans in Western New York can log on to houseparty.com/coorslightbuffalo to apply for their chance to host a Coors Light Buffalo House Party, with an exclusive party pack including:
- Coors Light Buffalo football glassware;
- $25 gift card for party essentials;
- Foam fingers and more.
Selected hosts will receive their party packs just in time for the home opener, and a lucky few will get a surprise with their pack – a personal delivery from Buffalo Bills alum Brian Moorman.
"We're thrilled to give football fans the opportunity to celebrate their team in true Buffalo style for the home opener," said Keri Colleary, Upstate New York field marketing manager for MillerCoors. "We can't wait to see Brian surprise fans and see how the House Party hosts show their team pride for the game with Coors Light."
With a community of more than one million influential brand advocates, House Party carefully selects hosts for each individual campaign based upon brand demographics, psychographics, social profile and measurable brand engagement activities. For full terms and conditions for this and other campaigns, visit http://www.houseparty.com/terms.
For more information and to apply, visit houseparty.com/coorslightbuffalo.
About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet, YouTube.com/OfficialCoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter, YouTube.com/CoorsLight) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
About House Party
House Party is an influencer marketing platform that enables brands to easily identify their advocates, engage them with exclusive brand experiences (in person and online), and amplify their advocacy through social/digital media and offline word of mouth.
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SOURCE Coors Brewing Company