CHICAGO, May 18, 2015 /PRNewswire/ -- Coors Light has been refreshing beer drinkers since 1978. This summer, The World's Most Refreshing Beer also wants to refresh the Great Lakes.
For every case of 12-ounce cans sold this summer in select states, Coors Light will donate 25 cents (up to a maximum of $60,000) to the Alliance for the Great Lakes, a non-profit organization devoted to ensuring a healthy Great Lakes for people and wildlife for future generations. The Coors Light "Keep 'em Great" program will run from May 15 through the end of August in Illinois, Indiana, Michigan, Ohio and Wisconsin.
Full details of the program are available at ThisIsMyWater.com.
"The Great Lakes give us so much and this program is all about keeping the lakes healthy for generations to come," said Joel Brammeier, Alliance for the Great Lakes president and CEO. "The donation from Coors Light will advance the Alliance's programs that keep our beaches and coastlines clean and healthy, protect our drinking water, and teach everyone about this global treasure and our responsibility to protect it."
Coors Light will drive awareness of its support for Alliance for the Great Lakes through packaging, retail point-of-sale, social media, digital marketing and public relations.
"The summers may be short in this part of the country, but we know how to make the most of them," said Paul Hanson, vice president of sales for the Great Lakes region at MillerCoors. "For so many of us, enjoying time on and around the Great Lakes is a huge part of how we refresh ourselves throughout the summer. Now, beer drinkers who choose the cold refreshment of Coors Light this summer also can help preserve the beauty of these amazing lakes."
The availability of clean, high-quality water is critical to MillerCoors and its communities because water flows through every step of the brewing process, from the barley field to the bottling line. The company is committed to using water responsibly in its breweries and contributing to the sustainability of water resources in its brewery watersheds and agricultural supply chain. Since 2008, MillerCoors has saved more than 1.4 billion gallons of water, enough to meet the needs of more than 13,100 average American households for an entire year. These results were achieved by implementing a number of measures to monitor and reduce water use, including short interval controls, shortening rinse durations and cycles, and using waterless lubrication for packaging lines.
About Alliance for the Great Lakes
The Alliance is the largest organization dedicated solely to protecting and restoring the Great Lakes. Our on-the-ground programs touch all five Great Lakes and all eight Great Lakes states. We protect the lakes by partnering with more than 15,000 volunteers, advocates and donors to pursue protective policies, galvanize on-the-ground action, and educate our communities. The Alliance is headquartered in Chicago with field offices in Buffalo, Cleveland, Detroit, Grand Haven and Milwaukee. For four years in a row, the Alliance for the Great Lakes has received Charity Navigator's highest four-star rating for sound fiscal management and commitment to accountability and transparency.
About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet, YouTube.com/OfficialCoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter, YouTube.com/CoorsLight) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
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SOURCE Coors Brewing Company