CoreMatrix Delivers Integrated Marketing Solutions in the Cloud

RED BANK, N.J., Dec. 21, 2010 /PRNewswire/ -- CoreMatrix Systems™, one of the country's leading cloud computing consulting and Software-as-a-Service (SaaS) development companies, announced today that it has developed and delivered two new integrated, on demand marketing solutions. Built on Aprimo Marketing Studio® On Demand, the cloud-based solutions are designed to empower marketers to more efficiently execute and measure integrated marketing campaigns, while reducing costs, for improved ROI.

FFF Enterprises, the nation's leading supplier of critical-care biopharmaceuticals, plasma products and vaccines, chose CoreMatrix to deliver their solution. "Given the dynamics of our marketplace, it was clear that we needed a new marketing engine that could deliver the right messages to the right people at the right time. The ability to track, measure and share the impact of our marketing programs on revenue was equally important," said Judi Fellmann, Senior Marketing Technology Manager, FFF Enterprises. "We also wanted a solution that could be implemented immediately and did not require a major upfront investment. CoreMatrix helped us achieve our objectives in less than four weeks," Fellmann concluded.

Chuck Downs, Vice President of Marketing, Lifetime Family Fitness (LFF), also worked with CoreMatrix to implement an integrated marketing solution in the cloud. "We were seeking a way to enhance our online marketing efforts quickly and cost-effectively. Aprimo emerged as the most viable platform to achieve our objectives and CoreMatrix was the obvious choice to implement it based on their expertise and their commitment to listening to customer requirements. The solution was delivered on time and on budget -- and provides the flexibility to expand as our marketing requirements grow," Downs said.

"By implementing an integrated marketing solution on Aprimo's platform, we enable our customers to execute highly effective campaigns which deepen their customer relationships and grow revenue. In addition, since the solution is in the cloud, our customers are able to quickly increase their campaign effectiveness, without a major investment in software or long, drawn-out implementations," said Frank McMahon, Co-founder of CoreMatrix Systems.

About CoreMatrix Systems

CoreMatrix (http://www.corematrix.com) is a leading provider of cloud computing consulting, systems integration, custom application development and support services for mid-sized to Fortune 500 companies. With experience gained from more than 1,000 cloud computing engagements, CoreMatrix is dedicated to helping customers achieve their objectives and obtain the greatest value from their investments. Customer examples include American Express® Travel Management Services, 20/20 Companies®, PharmaNet, Wyndham Hotels, Tiffany & Co., Citrix® and WebMD®.  

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SOURCE CoreMatrix Systems