Cornerstone Takes On The World

NEW YORK, Nov. 21, 2013 /PRNewswire/ -- Cornerstone co-CEOs Rob Stone and Jon Cohen today announced a wide-ranging global expansion, encompassing a heightened profile in the UK, as well as expansion of existing campaigns into new markets around the world.  The UK expansion involves both a move to new headquarters in the Shoreditch area of London's East End and the addition of five new senior hires. A full-service global creative agency, Cornerstone is known for its top shelf award-winning campaigns for Diageo, Pepsi and Nike among others.

In making the announcement, Stone and Cohen also signaled the expansion of key creative and marketing activations for Converse and Diageo, the world's largest producer of spirits. Projects include campaigns and activations south of the border in Mexico and South America, as well as substantial escalation of campaigns beyond the UK and Ireland into France and Eastern Europe.

The new hires for the UK office, which has seen 100% growth since opening in 2011, will report to Ollie Oshodi, recently named as business director.  New additions to Cornerstone UK are: Adam Hanim, content manager, who previously served at Converse and MTV; Fiona Ghobrial, senior account manager, previously at Domino; Joe Strinati, senior account director, formerly at FRUKT; and in January, Karen Piper, digital director, formerly head of digital marketing at Columbia Records and owner-managing director of her own agency, Radar Maker.

Commenting on the Cornerstone expansion, Stone and Cohen cite the needs of clients. "As brands build out a world footprint, they look for the no-holds-barred global POV that's always been part of our wheelhouse," says Stone. Adds Cohen, "Today's landscape requires campaigns to become more global which is why we're the making the big investment into growing Cornerstone UK and applying the level of creativity and expertise we've built at Cornerstone to new arenas and territories."

About Cornerstone
Based in New York City with additional offices in Los Angeles, Nashville and London, Cornerstone is a full-service creative agency that builds emerging brands and reenergizes established ones. Helmed by Rob Stone and Jon Cohen, Cornerstone represents Fortune 500 clients across multiple disciplines -- with an emphasis on consumer products and services and entertainment industries. Cornerstone designs and executes customized and innovative brand strategies that target and effectively reach the elusive market of 15-34 year olds.  

SOURCE Cornerstone