Corona Announces Launch of Biggest Retail Promotion in Brand History with TV, Digital and Radio Support

CHICAGO, May 18, 2011 /PRNewswire/ -- Corona Extra announced today the launch of the "Corona Beach Getaway" sweepstakes, the biggest retail promotion in the brand's history. The sweepstakes gives customers–21 and older–a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores now until July 31.

Specially-marked beach bottles and cans with unique codes have been randomly inserted into packages nationwide. Consumers can use the code to enter the random drawing to award more than 1,700 prizes that include Corona-branded patio umbrellas, rolling coolers and beach cabana tents, at CoronaBeachGetaway.com.  More than 11,000 bottles and 1,000 12-pack cans will include the new beach packaging, over five times more than the 2010 Corona "Win the Beach" promotion.  

As part of a separate on-premise promotion, fans at local bars can submit a photo of their "Corona Getaway Moment" to CoronaTriptoMexico.com for a chance to win an exclusive beach vacation for two.  Ten finalists will also have their photo submissions posted on Corona's Facebook page for more than 550,000 fans to see.  

"We're excited about the biggest retail promotion in Corona's history because it allows us to reach more consumers than ever before," said Jim Sabia, Chief Marketing Officer of Crown Imports, Corona's exclusive U.S. importer.  "We continue to create opportunities that embody our brand and generate excitement amongst Corona drinkers."

National TV, Digital and Radio Campaign to Support Promotion

The sweepstakes is supported by a national promotional television commercial, in-store displays and radio ads that bring the beach to life and encourage fans of the brand to adopt an Oceanside attitude in any environment.  Additionally, Chicago will be home to two large outdoor promotional displays – including a 16-foot Corona Beach Getaway beer bottle that will be utilized throughout the summer.

California residents can participate in the summer fun by submitting to CoronaRelaxationExpert.com why they should be considered to be retained as Corona's Relaxation Expert.  One individual will be retained to share tips on the best ways to relax with Corona.  

"Corona holds a special place with our customers and we continue to provide them with extensive opportunities to relax responsibly and enjoy our products," said Sabia.

To view the new Corona Beach Getaway commercial and other Corona videos, visit the Corona Facebook page.

About Crown Imports

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #5 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (Chicago only) beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S. For more information, visit www.crownimportsllc.com  

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ), a leading international beverage alcohol producer, importer and marketer.

Media Contact:
Bill Ligas
Crown Imports LLC
312-873-9279
[email protected]

SOURCE Crown Imports LLC