Mar 19, 2018, 08:00 ET
POMPANO BEACH, Fla., March 19, 2018 /PRNewswire/ -- From elite athletes to busy professionals, people from all walks of life have experienced the life-changing impact of massage therapy. To help increase awareness and understanding of these health and wellness benefits, Cortiva Institute is putting "all hands on deck" to celebrate the inaugural Global Massage Makes Me Happy Day, Tuesday, March 20, created by the Global Wellness Institute.
Global Massage Makes Me Happy Day aims to celebrate the healing powers of massage therapy and promote its benefits through research, education, advocacy and global awareness. At 30 campuses nationwide, Cortiva Institute will put on educational and celebratory events for the public, students and alumni, as well as key community members, such as first responders and teachers.
The Orlando campus will play host to the initiative's marquee event, featuring presentations on the benefits of massage therapy, research, industry growth and career opportunities. Featured presenters include:
- Massage Makes Me Happy initiative co-founders Lynda Solien-Wolf, vice president of Massage and Spa for Performance Health, and CG Funk, founder and global director of Funk Spa Consulting
- Renowned researcher Dr. Tiffany Field, founder and director of the Touch Research Institute
- Dawnette Cabaluna, vice president of education at the Cortiva Institute
"We're thrilled to bring together the brightest minds in massage therapy at our Orlando campus to discuss the plethora of research-backed benefits of massage therapy, including easing pain, promoting relaxation, reducing muscle tension and inflammation, improving blood circulation and more," said Cabaluna. "In addition to communicating these benefits, we hope to inspire future massage therapists to enter the field. This is a booming, in-demand industry where you can really make a difference in the quality of life for others."
People interested in participating in Cortiva Institute's Global Massage Makes Me Happy Day events are encouraged to visit the school's website and contact their local campus for details. A sample of activities taking place at local campuses include:
- Chicago, Illinois: From 12–2 p.m., the campus invites prospective students and the public to bring a partner so they can practice performing back rubs on each other under the guidance of a trained instructor. Attendees will also learn what it's like to attend massage school.
- Crystal Lake, Illinois: The public can attend the free, introductory "Massage Makes Me Happy: Happy Feet" course where they will learn foot massage techniques from 6 – 8 p.m.
- Dallas, Texas: Local first responders and teachers will be treated to free massages from 11:30 a.m. – 4 p.m., March 20, 9 a.m. – 1:30 p.m., March 23 and 8 a.m. – 5 p.m. on March 24.
- Las Vegas, Nevada: The public can enjoy free massages from 9 a.m. – 10:30 p.m. as the campus aims to set its record of providing 1,000 massages in one day.
- Tucson, Arizona: From 4-6 p.m., residents will receive free chair massages and enjoy an aromatherapy demonstration performed by an instructor.
"The Global Massage Makes Me Happy Day will be a great celebration of the happiness massage brings to millions of people throughout the year and throughout the globe," said Solien-Wolfe. "Human beings need positive touch and we are committed to supporting the work of massage therapists and their professional growth. We look forward to the day massage therapy will be fully understood and honored as the powerful healing modality it is."
"We founded the Massage Makes Me Happy initiative so everyone can better understand how massage therapy can have a positive impact on their lives – and to thank massage therapists for their valuable contributions worldwide," said Funk. "It's only fitting that March 20 is also recognized as the United Nations' International Day of Happiness."
Career Opportunities for Aspiring Massage Therapists
As more and more people realize the benefits of massage therapy, demand for qualified therapists will outpace availability, creating rewarding career opportunities for individuals looking to help others. In fact, massage therapist jobs are predicted to grow 26 percent by 2026, according to the Bureau of Labor Statistics.
Cortiva Institute prepares students to fill these in-demand positions in as little as 7.5 months through its accredited, hands-on training from experienced instructors. Every year, Cortiva Institute graduates more than 3,500 students and has an alumni network of more than 100,000. The school has a proven track record of successful career placement assistance, presenting more than 5,000 job opportunities to its graduates each year through its diverse program offerings and national recognition in the job market. Graduates of Cortiva Institute have gone on to secure high-profile careers – including working with professional athletic teams, the world's leading spas and the largest providers of massage therapy and skin care services.
To learn more about Cortiva Institute, contact the admissions office or visit www.cortiva.edu. For more information about the Massage Makes Me Happy initiative, visit globalwellnessinstitute.org/massage-makes-me-happy-initiative.
About Cortiva Institute
Cortiva Institute is among the largest health and wellness schools in the country with a focus on graduating licensed massage therapy and skin care professionals for placement into the $3 trillion healthcare industry. Cortiva Institute is a subsidiary of Steiner Leisure – a portfolio company of L Catterton, one of the largest consumer-focused private equity firms in the world. For more information on Cortiva Institute, please visit http://www.cortiva.edu/.
SOURCE Cortiva Institute
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