Cosmetic Executive Women Hosted First Ever "Connected Consumer"

Digital conference unveiled never-before-seen data on the consumers' path to purchase

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Oct 12, 2017, 17:09 ET

NEW YORK, Oct. 12, 2017 /PRNewswire/ -- The booming growth of the digital industry continues to influence the behaviors and habits of the consumer as they navigate their way down the beauty aisle. In this ever-evolving digital landscape, how do brands engage and build trust with consumers? This half-day informational program focused on reaching consumers through augmented reality, video, co-creation and more.

CEW curated a conference at Cipriani 42^nd Street that brought together 700 executives from beauty and related industries and 16 experts representing the unique perspectives of brands, retailers, social and digital platforms, influencer agencies and futurists, on how to stay competitive and differentiate your brand in the current marketing climate.

"Today's consumer is highly influenced by digital media, ultimately changing the way they shop for beauty products," says CEW President, Carlotta Jacobson. "We felt it was important to support industry brands by providing them with the knowledge and tools they need to be successful in this digital world."

The panelists shared insights into the unique shopping behaviors for Millennials, Gen X & Gen Z; as well as their influence on product development. They also discussed strategies on collaborating with social platforms and how brands can use big data to drive engagement.

Today's topic was conceived after an independent survey conducted by WSL Strategic Group identified a need in addressing the unique business challenges that have developed because of digital disruption. More than 90% of beauty marketing executives feel there are greater expectations to understand and implement digital marketing tools into their strategies.

Overview of Agenda Topics & Speakers:

Keynote - Frédéric Rozé, President & CEO, L'Oréal USA

The Connected Consumer - Christine Barton, Senior Partner, Boston Consulting Group

Make Beauty Personal - Amy Eschliman, Vice President and General Manager of Ecommerce, Sephora

Video Impact - Jessica Rotnicki, SVP North America Ecommerce, The Estée Lauder Companies

Co-Creation: Consumer Data, Analytics and Community - Doreen Bloch, CEO & Founder, Poshly; Nathalie Kristo, Global Brand General Manager, NYX Professional Makeup; Karen Moon, Co-Founder & CEO, Trendalytics

Transparency & Truths - Trevor Hardy, CEO, The Future Laboratory

Beauty: Beyond the Horizon - Anthony Koithra, Partner, BCG Digital Ventures

Building Data - Vikram Bhaskaran, Head of Market Development, Pinterest;
Flynn Matthews, Global Insights Lead, Home & Personal Care, Google; Karin Tracy, Head of Industry, Beauty/Fashion/Luxury/Retail, Facebook and Instagram

Future Focus - Marc Rey, President and CEO, Shiseido Americas Corp.

Full bios of each speaker can be found on www.cew.org

About CEW:
CEW is an international organization of 9,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media, and suppliers. CEW's primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops, and industry leader talks.

SOURCE Cosmetic Executive Women