Cosmopolitan Magazine to Host Third Annual Bikini Bash in Las Vegas, Presented by NIVEA

NEW YORK, April 20 /PRNewswire/ -- Attention Cosmo girls: what happens in Vegas might actually be seen around the world! On Monday, May 24, Cosmopolitan will host its third annual Bikini Bash at Planet Hollywood Resort & Casino in Las Vegas, NV, presented by NIVEA. Hundreds of women in bikinis will gather poolside to spell out the word C-O-S-M-O for North America's largest swimsuit photo shoot. The aerial shot will ultimately run in the August 2010 issue of Cosmopolitan.

"NIVEA is excited to continue its partnership with Cosmo to host the ultimate pool party with the excitement and sexiness of Las Vegas as our backdrop," said Nicolas Maurer, Vice President, Marketing, Beiersdorf, Inc. "Cosmopolitan covers the issues that are most important to young women and we join their mission to help women feel their most fearless and confident.  The Cosmo Bikini Bash provides the perfect setting for NIVEA to encourage women everywhere to adopt a healthy lifestyle including nutrition, fitness and skincare so they will feel their bikini best this summer."

The event will also feature

• beauty loot gift bags including new NIVEA Good-bye Cellulite Fast Acting Serum and Advanced Formula Gel Cream
• free limited edition designer bikinis from NIVEA designed by Shay Todd (for the first 1,000 girls to arrive)
• complimentary back massages in the NIVEA cabana
• Cosmopolitan photo booth, sponsored by Gillette® Venus®, where girls can upload their cover photo on Facebook using unique Step Logic technology
• hunky sunscreen ambassadors
• Las Vegas celebrity DJ Mika
• VIP admission to the Official Bikini Bash After Party at Jet Nightclub at The Mirage, sponsored by Belvedere Vodka

Check in begins at 5PM and all girls are required to arrive no later than 6PM.

Also, girls and guys alike are encouraged to enter to win one of FIVE trips for TWO to the event, including airfare provided by Orbitz, three nights accommodations at Planet Hollywood Resort & Casino and a $250 gift card to Miracle Mile Shops.

For more information and to register to participate in Cosmo's 2010 Bikini Bash, visit http://www.cosmopolitan.com/bikinibash.

About Cosmopolitan

Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan mobile (m.cosmopolitan.com). In addition to its U.S. flagship, Cosmopolitan publishes 58 editions around the world. Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.8 million total adults, according to MRI, Fall 2009).

About NIVEA

NIVEA is manufactured by Beiersdorf AG, a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, Aquaphor and la prairie, 125 years of experience in research and development, and strong international presence. For more information on Beiersdorf, visit our Web site, www.beiersdorf.com.

SOURCE Cosmopolitan