Cosmoprof Asia Launches New Initiatives -- Spot On Beauty and Boutique

HONG KONG, May 27, 2014 /PRNewswire/ -- Cosmoprof Asia, the definitive beauty trade event in the Asia Pacific region, is set to open with a diverse range of exhibitors this November. The last edition registered impressive figures: 2,168 exhibitors from 43 countries and regions (10% up on 2012); 76,200 sqm in exhibition space; 60,985 visitors (10% up on 2012) from 125 countries and regions of which 37,575 came from overseas and 345 trade journalists.

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"Cosmoprof Asia provides a global meeting place and networking platform, and its growth over the years confirms its leading influence in the Beauty sector," says Duccio Campagnoli, President of BolognaFiere Group and Cosmoprof Asia Limited. The continued growth of the show has contributed to the launch of a new exhibition area Spot On Beauty in 2014 edition.

SPOT ON BEAUTY -- The Brand New Product Launch Platform

This new zone is a dedicated platform for innovative finished products from professional beauty, spa and wellness, nail care, hair, cosmetics and personal care segments. Many of the new companies to the show, mainly from the Asia-Pacific region (Japan, Korea and mainland China) but also from Europe and the United States, will be exhibiting in the Spot On Beauty zone, which promises to unveil many brand new, exciting and innovative products. More than 150 brands are expected to take part covering 1,200 sqm of exhibition space.

Located at the Convention Hall at the first level of the Hong Kong Convention & Exhibition Centre, the Spot On Beauty zone is easily accessible from the Harbour Road main entrance. High quality buyers will also be specially invited to Spot on Beauty and be amongst the first to view these new products.

"This exclusive zone offers exhibitors the chance to showcase their latest innovations to influential retail buyers and distributors in the region," says Michael Duck, Executive Vice President, UBM Asia Ltd.

BOUTIQUE -- Beauty Sampling Shop

The Spot On Beauty zone will be complemented by a conceptual project called "BOUTIQUE". This 'beauty shop' will feature deluxe travel-sized samples from selected exhibitors. All attendees of Cosmoprof Asia will be invited to choose from a mix of beauty samples in a personalised gift package, the proceeds of which will go to a local charity, the Hong Kong Breast Cancer Foundation.

"The Hong Kong Breast Cancer Foundation is pleased to be chosen as the charity beneficiary of Cosmoprof Asia's inaugural BOUTIQUE. The generous support of individuals and organisations is essential to enable the Hong Kong Breast Cancer Foundation to carry out its mission of eliminating the threat of breast cancer through education, support and research and advocacy. We sincerely thank Cosmoprof Asia and all contributors for supporting our efforts," a spokesperson of the Hong Kong Breast Cancer Foundation said.

Cosmoprof Asia 2014 will be held in Hong Kong from 12- 14 November at the Hong Kong Convention & Exhibition Centre. Trade visitors who register before 17 October will gain free admission to the fair. For more information, please visit the fair website http://www.cosmoprof-asia.com.

Notes to the editors:

Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a joint venture company between UBM Asia Ltd and BolognaFiere Group.

About BolognaFiere Group
www.bolognafiere.it

BolognaFiere Group, the world's leading trade show organizer in the cosmetics, fashion, architecture and building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international events. SoGeCos S.p.A., as organizer of Cosmoprof Worldwide Bologna (established 1967), the most important beauty meeting point in the world that will take place in Bologna next March 2015 with Cosmopack, has the privilege to work with the beauty industry in the five continents and to monitor new emerging markets where there is a demand for cosmetics products. The international platform offered by Cosmoprof, with its events in Hong Kong (established 1996) and Las Vegas (established 2002), provides a truly global marketplace for the beauty industry where brands can find success.

About UBM Asia Ltd
www.ubmasia.com

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade publications, 20 online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.

ASIA

UBM Asia Ltd

Amy Ng
+852-2516-1659
[email protected]

Janice Poon
+852-2516-2117
[email protected]

WORLDWIDE

SoGeCos s.p.a - BolognaFiere Group
Mr Paolo Landi
+39-0245-4708-320
[email protected]

SOURCE Cosmoprof Asia