COSRX Takes Center Stage Backstage at Paris Fashion Week in Partnership with RAVE ART COMPANY for 424MEN's Debut Show

NEW YORK, June 27, 2025 /PRNewswire/ -- K-Beauty powerhouse COSRX made its mark at this season's Paris Fashion Week, participating as the official skincare partner in collaboration with global artist management company RAVE during the 424MEN runway debut on June 24 at the iconic Monnaie de Paris. As one of Korea's most trusted skincare brands known for merging dermatological science with minimalist formulations, COSRX supported the backstage team of RAVE, led by celebrity makeup artist Holly Silius, who is represented by the agency, to prep the models' skin for the runway.

A Perfect Match: Skincare That Performs Under Pressure

The collaboration between COSRX and artist agency RAVE at Paris Fashion Week reinforced the brand's reputation as a trusted choice among professional makeup artists for high-stakes events. Known for delivering real, visible results, COSRX products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions - proving their effectiveness where it matters most.

"Fashion Week is fast-paced, high-pressure, and all about performance - and that's exactly what we design our skincare for," said a COSRX representative. "We were proud to support the backstage team at Paris Fashion Week and bring our core skincare heroes to one of the biggest global stages in fashion."

Paris Fashion Week Glow: Backstage Skincare Must-Haves

Backstage at 424MEN's Paris Fashion Week debut, the skincare lineup from COSRX played a starring role - helping every model achieve hydrated, glowing, and makeup-ready skin. The spotlight was on COSRX's most iconic performance-driven essentials:

• The Peptide Collagen Hydrogel Eye Patch: A backstage lifesaver, these cooling hydrogel patches visibly reduce puffiness, smooth fine lines, and boost firmness around the delicate under-eye area. Enriched with collagen and multi-peptides, they refresh tired eyes in minutes.
• The 6-Peptide Skin Booster Serum: This lightweight, fast-absorbing serum is infused with six rejuvenating peptides to visibly firm, hydrate, and energize dull skin. It delivers that radiant, glass skin glow while boosting all following skincare ingredients - making it the perfect first step in any routine.
• The Ceramide Skin Barrier Moisturizer: A deeply nourishing moisturizer powered by ceramides and panthenol, designed to reinforce the skin barrier and lock in moisture for all-day hydration. Loved for its skin-soothing and redness-reducing properties, it keeps the complexion calm and balanced. The silky, glidable texture creates a flawless canvas for beautiful makeup.
• Low pH Niacinamide Micellar Cleansing Water: A gentle yet effective cleanser that removes makeup and impurities while balancing the skin's natural pH. Formulated with niacinamide, it helps brighten dull skin and control excess oil, prepping the face for smooth product layering.
• One Step Moisture Up Pads: Pre-soaked toner pads infused with Alaskan glacier water, BHA and PHA to provide instant hydration and mild exfoliation. They leave the skin soft, plump, and ready to absorb all the goodness from the next steps in the routine.

Together, these five essentials created the ultimate runway-ready skincare routine - cleansing, hydrating, firming, and prepping the skin in minutes. The result? Calm, radiant complexions that allowed the makeup to glide on effortlessly and last all show long.

The collaboration reinforced COSRX's growing presence in global fashion and beauty spaces, showcasing the brand's commitment to effective, accessible skincare trusted by both consumers and professionals.

About COSRX

With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients  in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com.  COSRX is also on Instagram + TikTok.

SOURCE COSRX