Countdown to the Rose Parade with Dole Packaged Foods at the First "Live on Green" Event in Pasadena

Families are invited to indulge in food, entertainment and fun activities at free three-day event in Downtown Pasadena

Dec 07, 2015, 12:15 ET from Dole Packaged Foods

WESTLAKE VILLAGE, Calif., Dec. 7, 2015 /PRNewswire/ -- Today, Dole Packaged Foods announced the expansion of its Rose Parade presence with food and fun as part of the first "Live on Green" event in Downtown Pasadena. The annual Rose Parade is a prominent Southern California tradition viewed by millions across the nation year after year. Dole has shared in this annual tradition for the past five years, winning the sweepstakes trophy for most beautiful float every year it has entered.

At "Live on Green," Angelenos and visitors from around the world will explore 100,000 square feet of free entertainment, unique and rare exhibitions, and fun activities, as well as indulge in healthy snacks and beverages at the Dole Bistro. Dole California Cook-Off Champion Ally Phillips of Ally's Kitchen will perform live cooking demonstrations and share quick and fun recipes featuring non-GMO Dole Packaged Foods' products.  

"The Pasadena area is synonymous with New Year's fun, and has become our second home for six years as we participate in the Rose Parade," said Dave Spare, Vice President, Marketing for Dole Packaged Foods. "We are excited to welcome 'Live on Green' as part of the end of this year celebration, and to invite friends and families to enjoy delicious and nutritious snacks while they enjoy the free family fun festivities."

While adults enjoy refreshing snacks and beverages at the Dole Bistro, children can romp and play at the Scholarshare Toddler Play Area. There is fun to be had for the entire family at the Family Fun Zone, and visitors can also enjoy live performances throughout the event including sing-a-longs and strolling musicians. 

The "Live on Green" event takes place Dec. 29 and 30, 9 a.m. to 8 p.m., and Dec. 31, 9 a.m. to 3 p.m. at the Pasadena Conference Center. The festivities will be centered around the National Park Service as it welcomes its Centennial celebration, and numerous other exciting vendors and sponsors will create memorable experiences for attendees. KTLA-5 will be broadcasting daily from the event.

For more information, and a schedule of daily events, please visit

About Dole Packaged Foods
Dole Packaged Foods is a world leader in growing, sourcing, distributing and marketing fruit and healthy snacks. Dole sells a full-line of packaged shelf-stable fruit, frozen fruit, dried fruit, and juices. The company focuses on four pillars of sustainability in all of its operations: water management, carbon footprint, soil conservation and packaging. For more information please visit or

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SOURCE Dole Packaged Foods