Couple Launches As First Luxury Lab-Grown Diamond Ring Brand
NEW YORK, Oct. 23, 2018 /PRNewswire/ -- Couple, the first luxury lab-grown diamond ring brand, launched today online at www.couple.co. The New York City-based startup aims to simplify the engagement ring buying process by offering one exceptional quality of diamond and a curated selection of timeless ring designs. Couple offers its customers 30% more diamond for the same price as mined equivalents.
"Couple is revolutionizing the online experience by replacing the noisy mined diamond marketplace with a simple and refined approach," said Couple co-founder, Jeff Brenner. "Our experts have identified one optimal diamond, cut, color and clarity. Since we are cutting out the middlemen, we are able to offer this luxury product at a significantly lower price, without the negative environmental and social impacts often associated with mined diamonds."
Brenner conceptualized Couple as a result of his own frustrating, firsthand experience navigating the engagement ring market in 2017. It was when he joined forces with Couple co-founder Alan Shuster that the duo saw firsthand the opaque nuances of the mined diamond cartel and committed themselves to offering an ethical, transparent solution to engagement ring shopping. After discovering a US-based lab making big strides in lab-grown diamonds, Brenner and Shuster knew they were on to a better diamond business practice.
"There are a number of misconceptions about the lab-grown diamond industry that have come to light as a result of the FTC's recent rulings that diamonds are diamonds- whether they are grown in a lab or underground," said Shuster. "Namely, buying lab-grown doesn't mean sacrificing quality - we're talking about an identical product down to the chemical and atomic properties. With Couple, we aim to set the highest industry standard for diamonds by hand-selecting every stone and implementing a rigorous second vetting process for quality that exceeds any third-party grading institute."
Quality and craftsmanship are at the heart of the Couple standard. At the time of its launch, the brand offers a timeless set of iconic ring designs including Classic, Pave, Halo and Channel settings in 18k white gold, rose gold, yellow gold and platinum. Each Couple ring features a 1, 1.5 or 2 carat IGI-certified lab-grown excellent cut round diamond of G color and VS2 clarity. The brand offers free express shipping, a lifetime warranty and a 60-day risk-free period for returns, exchanges and resizing.
For more information about Couple, please visit www.couple.co.
ABOUT COUPLE
Couple, launched in 2018 as the first luxury lab-grown diamond ring brand, aims to revolutionize the online experience by eliminating the complexities of the mined diamond marketplace. Couple's approach is simple and refined; the brand offers one quality of diamond that is colorless and flawless to the naked eye, and a curated selection of timeless ring designs. All Couple rings are available featuring 1, 1.5 or 2 carat diamonds that are hand-selected and guaranteed free from the negative environmental and social impacts that come with mined diamonds. Couple sets the highest standard for lab-grown diamonds and implements a second vetting process for quality that exceeds third-party grading institutes. For more information about Couple, please visit couple.co.
SOURCE Couple
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