COVERGIRL's Golden Anniversary Year Gets Even Brighter as Sofia Vergara Named Newest Spokesmodel

HUNT VALLEY, Md., May 11, 2011 /PRNewswire/ -- Today, Sofia Vergara joins a new modern family: she just signed her first beauty contract with COVERGIRL and announced it herself on Twitter and Facebook live from the set.  The Emmy® nominated actress and mother is currently shooting her first advertising campaign for the cosmetics giant. The ads are scheduled to debut in January 2012 and Vergara will be representing some innovative new additions to the COVERGIRL product line-up.

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Not only is this actress a lead in ABC's Emmy-award winning series, "Modern Family," (Wednesdays at 9PM ET), she also executive produced the Spanish version of "Desperate Housewives."  In recent months, Vergara's career has been on full blast: The New York Times named her one of 2010's Faces to Watch, and she was recently featured in People magazine's "Most Beautiful" issue. She was also named one of the most talented and powerful women in Hispanic entertainment by The Hollywood Reporter and Billboard. For more Sofia, don't miss her in the upcoming movies "The Smurfs" (Aug 2011), "Happy Feet 2" (Nov 2011), "New Years Eve" (winter 2011) and "The Three Stooges" (coming in 2012).

"We couldn't think of a better person to represent our Brand. Sofia is gorgeous inside and out and has broad appeal," said Vince Hudson, General Manager, COVERGIRL cosmetics.  "She personifies what it means to be a COVERGIRL through her confidence and beautiful sense of humor."

"I have loved playing with makeup ever since I was a little girl," said Sofia Vergara. "And now, I am so honored to join the line up of extraordinary women that are and have been COVERGIRLs, and to be a part of a brand that is so committed to helping women look and feel beautiful." 

Since its introduction in 1961, the COVERGIRL brand has been a pioneer in celebrating women's inner and outer beauty, and helping them rock their best selves.  The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and its current roster of COVERGIRLS includes the dynamic Queen Latifah, Drew Barrymore, Ellen DeGeneres, Dania Ramirez and Taylor Swift.

Visit facebook.com/covergirl to join the consumer reward program, myCOVERGIRL, and follow the Brand on Twitter at twitter.com/covergirl.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

SOURCE COVERGIRL