Cox Enterprises and The Coca-Cola Company to Host the 2011 NHCC Spring Member Meeting in Atlanta, GA

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• Latin America - español

WASHINGTON, March 10, 2011 /PRNewswire-USNewswire/ -- The National Hispanic Corporate Council, established in 1985 by corporate executives as a non-profit organization and is a premiere resource on the Hispanic market, will hold its 2011 Spring Member Meeting & Think Tank, on Wednesday,  April 13th and Thursday,  April 14th in Atlanta, GA.  This two-day conference will convene corporate members, business leaders, and decision-makers to discuss the stories and highlight the numbers on positioning companies to win in the Hispanic marketplace.  In addition, we will explore best practices that deliver results in the areas of marketing, supplier diversity and corporate social responsibility.

"Everywhere you turn, Hispanics are featured as the new driving force from political changes to environmental changes," said Pat Martinez, President & Chief Executive Officer.  "The National Hispanic Corporate Council is the premier membership organization in the country keeping its finger on the pulse of changes in the market place which affect the Hispanic consumer."

Highlights of the member conference includes panel discussions by top diversity experts on Supplier Diversity programs that have success and sustainability and analytical fact finding data and tools to better position you to effectively have an impact on your marketing ROI. The moderator is Mercedes Jaime-LeVvintre, Supplier Diversity Professional Services, SUPERVALU. The panelists are: Theresa Barrera, Vice President, Supplier Diversity, Walmart; Michael Byron, Vice President, SUPERVALU; Derek Cantey, Senior Vice President, Wells Fargo; and Javier Palomarez, President & CEO, United States Hispanic Chamber of Commerce (USHCC).

David Gonzales, Chief Executive Officer of The Greater Dallas Hispanic Chamber of Commerce, will lead a powerhouse discussion on assessing if Latino/Hispanic leaders are prepared to compete within the global consumer demands for the 21st century.  The panelists are: Alison Anthony, Diversity & Community Relations Director/President, Williams Foundation; Gaelo de la Fuente, President, Farm Fresh a SUPERVALU Company; Beth Kech, Senior Director, Walmart; Christopher P. Kircher, Vice President, Corporate Affairs and President, ConAgra Foods Foundation and Brigitta Witt, Vice President, Corporate Social Responsibility, Hyatt Hotels.

For the first time ever, the NHCC will increase the talent pipeline by introducing an In-school college edition program to its NHCC member companies!  This on-campus program will connect our member companies with potential candidates for internship opportunities.  Also, there is a panel discussion on "Increasing the Hispanic Pipeline" which will address the need and responsibility of corporate America to engage talent at all levels of business in an effort to sustain the workforce development.  

The National Hispanic Corporate Council is a non-profit organization dedicated to providing its  member companies resources on effectively maximizing the diversity of the Hispanic market opportunity through marketing, community relations, human resources and procurement within the foundation of corporate social responsibility. If you would like more information or are interested in attending, please visit www.nhcchq.org.

SOURCE National Hispanic Corporate Council