CP+B Named Agency of Record for The Charles Schwab Corporation

Will Focus on Overall Corporate Branding and Retail Business

Feb 07, 2013, 13:52 ET from CP+B

LOS ANGELES, Feb. 7, 2013 /PRNewswire/ -- CP+B, a member of the MDC Partners network, announced today that they have been named Agency of Record for The Charles Schwab Corporation. The review, which was handled by Russel Wohlwerth of External View Consulting Group, ran over several months and initially involved over 20 firms. The incumbent, Havas (formerly Euro), will continue to support the Active Trader and optionsXpress portions of the business.

Since Chairman Chuck Schwab founded the company in 1973, The Charles Schwab Corporation has worked to make investing more accessible, affordable and understandable for the individual investor. Schwab pioneered discount brokerage, created an innovative and convenient way to invest through a supermarket of no-load, no-transaction-fee mutual funds, was a leader in enabling market access through telephone and online technology, and today is noted for having built a contemporary full-service investing experience that has made it the largest independent publicly-traded brokerage in terms of client assets.  

"Charles Schwab is an iconic brand with a challenger brand attitude. We believe we are kindred spirits and are humbled to partner with them to deliver their unique voice and vision," said Andrew Keller, CEO, CP+B.

"CP+B demonstrated a very strong understanding of our heritage, our target and our challenger brand history and philosophy," said Jonathan Craig, Schwab Chief Marketing Officer. "The work they developed delivered in a fashion that was true and credible to our voice, and we're looking forward to great things to come."

About CP+B:
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, KRAFT, Domino's Pizza, MetLife, Old Navy, Applebee's, SAS, Arby's and Best Buy. CP+B has more than 750 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named "Interactive Agency of the Year" three times at the Cannes Lions International Advertising Festival, "Agency of the Decade" by Advertising Age and "Agency of the Year" 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every major category.

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About Charles Schwab:
The Charles Schwab Corporation is an investment services firm with a 40-year history of challenging the status quo in its industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing its clients' goals with passion and integrity. More information about Charles Schwab is available at www.aboutschwab.com