CPG Building Products Introduces CPG Pro, an Enhanced Loyalty Program for Professional Contractors
SKOKIE, Ill., June 16, 2016 /PRNewswire/ -- CPG Building Products, the leader in premium, low maintenance exterior building products, is launching an enhanced and rebranded loyalty program, CPG Pro, to create a premier support system for its network of more than 8,000 contractors.
The CPG Pro loyalty program is designed to arm contractors with marketing tools to build their businesses and deliver leads along with industry-leading training courses to improve product knowledge. On top of these perks, the new program offers points for all AZEK® and TimberTech® purchases, expanded point redemption options, increased contractor reach to homeowners through an enhanced contractor profile page, and opportunities to expand their product knowledge with a new certification program.
"We believe that contractors loyal to our products deserve perks for being great brand advocates, so we have worked diligently to improve our loyalty program," said Jason Grommon, president of CPG Building Products. "We've designed the new CPG Pro Loyalty Program with more incentives than ever before and will continue adding features to keep our contractor partners engaged."
CPG Pro also includes a new website, www.cpgpros.com, and a mobile friendly platform that allows members to submit invoices online, making earning points quicker and easier than ever. Members can achieve certain levels based on the number of points received – Pro, Bronze, Silver, Gold and Platinum – with each tier offering distinct benefits. Regardless of level, all members get access to CPG's new Insider Newsletter and will be eligible to receive 25 percent off any future advertising with Angie's List. Points earned through the program can be redeemed for local marketing, promotional items and wearables, installation tools or even a cash rebate.
Gold and Platinum members can create enhanced profile pages through the updated AZEK and TimberTech websites, establishing themselves as premier partners with CPG Building Products and promote their business with background information and images of their work.
"For our CPG PRO members, a major strength of this program is the ability to earn rewards for using either the AZEK or TimberTech brand. This means there are even more products that a contractor can sell and, in return, earn rewards from those sales," Grommon said. "We believe that by introducing this exciting, new program, we will see the number of people who have signed up for our one-of-a-kind rewards program continue to grow."
About CPG Building Products:
Leading the development of premium, low maintenance, exterior building products, CPG Building Products makes and markets the AZEK® and TimberTech® brands to a worldwide audience. With products that offer tangible benefits over traditional building materials, the AZEK and TimberTech product lines span Trim, Decking, Railing, Moulding, Porch, and Pavers backed by more than two decades of manufacturing experience. For more information about AZEK, visit www.azek.com. For information on TimberTech, visit www.timbertech.com.
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SOURCE CPG Building Products
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