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CPG Building Products Names Elite SEM Digital Marketing Partner

Elite SEM to Enhance Digital Presence of CPG Building Products' TimberTech® and AZEK® Brands


News provided by

CPG Building Products

Mar 24, 2016, 08:15 ET

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SKOKIE, Ill., March 24, 2016 /PRNewswire/ -- CPG Building Products, the leader in premium, low maintenance, exterior building products, announces that it has named Elite SEM its digital marketing partner. In that role, Elite SEM will focus on paid search and SEO to increase digital awareness and enhance brand positioning as industry leaders for TimberTech Decking and Railing and AZEK's Deck, Rail, Siding, Trim and Moulding.

Elite SEM is an award-winning, performance-driven digital marketing agency that was founded in 2004 for search engine marketing (SEM). The company has won several prestigious industry awards and accolades for both culture and performance, including Ad Age's 2015 Small Agency of the Year Award for Best Agency Culture, Entrepreneur's 2015 #1 Top Company Culture, and US Search Awards Best Agency in 2013, 2014 and 2015. Elite SEM's commitment to people and performance has cemented its position as one of the top digital marketing agencies in North America.

"We are excited to partner with Elite SEM to accelerate brand growth and build our digital marketing strategies," said CPG Building Products Chief Marketing Officer, Julia Fitzgerald. "We are diligently working on our integrated marketing approach, and this partnership will help to drive our ongoing brand awareness efforts."

Elite SEM will position AZEK and TimberTech prominently in the digital world to provide value and visibility to each company and their product lines.

"Elite SEM is eager to partner with the AZEK and TimberTech brands as they offer the most inspired high-performance building products available.  We look forward to taking the digital marketing efforts for both brands to the next level," said Zach Morrison, President of Elite SEM.

About CPG Building Products:
Leading the development of premium, low maintenance, exterior building products, CPG Building Products markets the AZEK® and TimberTech® brands to a worldwide audience. With products that offer tangible benefits over traditional building materials, the AZEK and TimberTech product lines span Trim, Decking, Railing, Moulding, Porch, and Pavers backed by more than 30 years of manufacturing experience. Both brands, synonymous with quality and innovation, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit www.azek.com or call 877-ASK-AZEK (877-275-2935). For information on TimberTech, visit www.timbertech.com or call 800-307-7708.

About Elite SEM
Elite SEM is an award-winning performance-driven digital marketing agency. Founded on search engine marketing (SEM) in 2004, Elite has evolved alongside client needs, with expertise spanning Paid Search, SEO, Shopping & Feed, Performance Display Advertising, Paid Social, and Conversion Rate Optimization (CRO). Elite has won several prestigious industry awards and accolades for both their culture and performance including Ad Age's 2015 Small Agency of the Year Award for Best Agency Culture, Entrepreneur's 2015 #1 Top Company Culture, and US Search Awards Best Agency (2013, 2014, 2015). Elite's commitment to people and performance has cemented their position as one of the top digital marketing agencies in North America.

Press Contact:
Lauren Kaminski
No Limit Agency
312-526-3996
[email protected]

SOURCE CPG Building Products

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