CPM Partners With Two Industry Leaders to Personalize the Online Patient Experience

Mar 25, 2011, 11:25 ET from CPM

MADISON, Wis., March 25, 2011 /PRNewswire/ -- CPM, the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced today partnerships with Geonetric and MedTouch, two of the industry leaders in website solutions for hospitals and healthcare providers. Geonetric and MedTouch will use CPM's unique business analytics to personalize the online experience for visitors to healthcare websites.

"We're excited to collaborate with these industry thought leaders," said John Hallick, CEO & President of CPM. "By having access to our robust data, MedTouch and Geonetric can offer clients a detailed picture of their patients' health needs. Better yet, our Open Instant CRM System allows them to translate that picture into personalized online content that drives people to action."  

Introduced earlier this year, CPM's Open ICRM is a simple programming system that interacts with a hospital's CRM database, making it easy for developers to insert real-time variable messaging into websites and portals to personalize the user experience.

"Incorporating CPM's unique data mining with VitalSite will allow our technology to become more intelligent, providing clients unprecedented ways to connect with consumers," says Eric Engelmann, president and CEO of Geonetric. "Geonetric and CPM will set the industry bar for how to use patient-centric technology to deliver targeted patient content and ultimately improve care delivery."

"Our partnership with CPM will allow our clients to leverage data across multiple platforms, increasing the value of the investment they have already made in their CRM system," said Paul Griffiths, Founding Partner and CEO of MedTouch. "By updating content real-time, we can create an improved overall user experience. Marketing can fine tune their message and IT can drive usage of their portal. Employing this level of personalization and patient intelligence will dramatically improve the overall value of hospital websites." 

Open ICRM allows healthcare providers to strengthen the patient relationship with online content that facilitates proactive care management, proper disease management and preventive education. Previously available only through partnered portal developers, Open ICRM is now available directly to web developers and healthcare providers without costly third party licenses and restrictive relationships.

About CPM

CPM Marketing Group, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.

About Geonetric®

Geonetric helps hospitals and health systems develop and implement innovative Web strategies to engage their patients and communities online. VitalSite®, Geonetric's robust content management software, easily manages websites, portals and intranets, and includes a large selection of interactive modules. Geonetric also provides a comprehensive suite of online services, from strategy and design, to search engine marketing and social media management, to ongoing support and hosting – all designed to engage site visitors and deliver measurable results. Visit www.geonetric.com.

About MedTouch

MedTouch helps healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific and measurable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and healthcare-related not-for-profits in more than twenty states. From consumer-focused websites to patient-centric social media channels, online physician recruitment programs to results-driven search marketing, MedTouch makes healthcare interactive. For more information about MedTouch, visit www.medtouch.com.