BOSTON, July 7, 2016 /PRNewswire/ -- Skyhook, the world's leading independent location platform, today announced the appointment of Craig Waggy as chief executive officer. Waggy's appointment comes as Skyhook and its parent company, TruePosition, begin operating as a single business. Additionally, Karl Holzthum joins Skyhook as chief sales and marketing officer.
According to Pew Research Center, 90 percent of U.S. smartphone owners use location services on their phones - and that number is expected to rise with increased smartphone adoption. As a unified company with more than 350 patents, Skyhook will continue to deliver precise location services to the growing device and Internet of Things (IoT) space via its massive global location network. Skyhook is also building on its precise positioning and contextually-rich, actionable location data to help brands, ad agencies and app publishers markets to better understand buyer behaviors.
"The demand for precise and actionable location services and the context that it provides is a rich opportunity for the innovation happening here at Skyhook. We envision a world where brands and their agencies can more accurately understand and reach their intended audiences and therefore increase messaging relevance and effectiveness," said Waggy. "At the same time, we are also seeing the vast potential of location's role in the IoT market, which puts us in a prime position to address the challenges of connected devices with our deep IP knowledge and expertise," he said.
Waggy has more than 20 years of experience serving technology companies. He joined TruePosition in 2005, serving as its executive vice president of finance and administration from 2005 to early 2014 when he was appointed CEO. Prior to TruePosition, he served as senior vice president and chief financial officer of OpenTV Corp and Liberty Broadband Interactive Television.
In his new role as chief sales and marketing officer, Holzthum is responsible for continuing the expansion of the domestic and international growth of Skyhook in the advertising and device markets, overseeing direct and indirect sales and general management. Prior to joining Skyhook, Holzthum was the president of cloud-based customer engagement platform provider Nexxphase, which he co-founded and led through a period of rapid growth and eventual sale. Previously he was Chief Sales Officer for the market leading Cloud based Customer Engagement platform, Echopass , sold to Genesys and prior to that, he was SVP Worldwide Partners and Alliances for Genesys Labs the leading Enterprise Contact Center Provider.
For more information on Skyhook's products and services, visit: http://www.skyhookwireless.com/products.
Skyhook is a worldwide leader in location, operating the largest independent first party location network in the world today. Everyday Skyhook powers tens of billions of location requests and location based context requests around the world for adtech, publishers, devices, apps, wearables, media, mobile device management, digital rights management, device recovery and more. Skyhook Wireless, Inc. is a wholly owned subsidiary of TruePosition, Inc., which is a wholly owned subsidiary of Liberty Broadband Corporation. To learn more about Skyhook, please visit www.skyhookwireless.com.
InkHouse (for Skyhook Wireless)
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