EASTON, Pa., Jan. 14, 2014 /PRNewswire/ -- Crayola, a colorfully innovative brand for over 100 years, today announced the launch of Ultra-Clean Washable Markers, the latest technology in washability that washes clean from skin, clothing and now from painted walls. The new Ultra-Clean Washable Markers also introduce a new generation of color – ColorMax colors – which provide the brand's brightest, truest colors yet.
The launch of ColorMax and Ultra-Clean Washable Markers comes after extensive research and testing among kids, moms and teachers, and demonstrates how the brand continues to elevate Crayola products that help kids of all ages unleash their creative spirit in colorful ways. Designed with educators and parents in mind, Ultra-Clean Washable Markers clean easily from most common household surfaces and wash out of clothing with only one cold water fabric wash.
"At Crayola, we are all about kids and providing them with the highest quality products that inspire learning and creativity," said Mike Perry, president and chief executive officer at Crayola. "The Ultra-Clean launch is the biggest advancement for Crayola markers since 1987 and sets colorful creativity free for kids. Moms and educators don't have to worry because the markers wash off skin, clothes and now walls, providing a whole new level of color and washability they can trust."
Crayola's Ultra-Clean Washable Markers and ColorMax colors will be supported with an omnichannel marketing campaign and are currently sold in 8-count broad and fine line packs at select retailers nationwide.
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com.
Julie Lando / Crayola
(610) 253-6272, ext. 4238
Melissa Smith / Edelman PR
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