Crayola Launches Art With Edge, First-Of-Its-Kind Coloring Line For Teens And Tweens
Featuring cool and irreverent content, Art with Edge inspires over-programmed teens to escape through a creative coloring experience
EASTON, Pa., Sept. 20, 2016 /PRNewswire/ -- Today, Crayola announced Art With Edge, a first-of-its-kind coloring line specifically designed for teens and tweens, building on the brand's robust line of coloring and creative experiences. The new line, which bridges the gap between kid coloring and adult coloring, features cool and unexpected content which draws inspiration from pop culture, ranging from Graffiti to Zombies to Sugar Skulls and even more titles.
"Teens and tweens are facing more external pressures than ever before – from demanding schedules and technology to college admissions – and can greatly benefit from activities that allow them to be creative and take a break from the pressures of everyday life," said Kim Rompilla, Director, Platform Marketing, Crayola. "Art With Edge is a great way to help teens and tweens unplug and de-stress, while allowing them to unleash their creative potential."
Crayola Art With Edge launched with seven unique coloring books and two coloring kits that are the perfect next step for any budding artist. The art features contemporary designs, bold phrases and eye-catching content that appeals to teens and tweens' mature and diverse interests.
The Art With Edge line includes the following titles:
ART WITH EDGE COLORING BOOKS
- Sugar Skulls – Mash-up of cute, clever and ghoulish skulls
- Zombie Daze – Zombie life in all of its gory
- Say What?! – Inspirational bits of wisdom
- Ridiculousness – Quirky and kooky designs of the unexpected
- Graffiti – Inspired by the stylish scrawls of urban and graphic art
- Justice League™ – Super heroes tackle action-packed adventures
- Batman™ – The Dark Knight, his allies and enemies seek control of Gotham City
Each book features up to 40 premium 8" X 10" coloring pages to allow for framing and display and up to one hour of coloring time per page.
ART WITH EDGE COLORING KITS
- Naturescapes – Animals and outdoor landscapes in a unique close-up point of view
- Geoscapes – Geometrical and bold designs that go beyond ordinary
Each kit features 20 unique coloring pages and 20 Crayola Fine Line Markers for the ultimate, complete coloring experience.
The Art With Edge line can be purchased on Crayola.com and retailers nationwide for an estimated retail price of $6.99 for the coloring books and $14.99 for the coloring kits.
To bring Crayola Art With Edge directly to teens, Crayola is sponsoring the 2016 fall installment of The High School National Tour. During the 26-city festival tour, students can visit interactive Art With Edge Zones, participate in coloring activities and receive product samples. As a partner of High School Nation, Crayola will contribute to its mission to raise more than $1 million in public high school donations over two years.
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
About High School Nation
High School Nation has donated more than $1.5MM in support of public high school music & arts programs in the US since the 2012 inception of the High School Nation Tour. Providing the most unique way to mesh teens with brands, HSN is quickly becoming the go-to organization for reaching the most influential demographic in the country, in an inspiring and life-changing way. To be part of the revolution, contact Jimmy Cantillon or Kevin Cantillon (310) 734-6527 and visit www.highschoolnation.org
Erika Merklinger
Crayola
(610) 253 – 6272 ext. 4625
[email protected]
Alexandria Denti
Golin for Crayola
(212) 373 – 6022
[email protected]
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SOURCE Crayola
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