Creatd Announces Record Gross Revenues of $3.6MM for its Second Quarter 2022, and Nears Break-Even Gross Profit Margins, Raises Full-Year Gross Revenue Guidance to $15MM-$20MM

• Gross revenues increased 45% YoY
• Net revenues increased 67% YoY
• Operating expenses decreased 10% YoY

NEW YORK, Aug. 15, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first holding company today reported its financial results for the second quarter ended June 30, 2022. For the second quarter, Creatd grew its gross revenues by 45% to $3.6MM and is currently tracking to achieve between $15MM - $20MM in gross revenues for the year, above its previously stated guidance. During the quarter, net revenues grew to over $1.6MM, reflecting a 67% increase year-over-year. As the Company continues to navigate external headwinds, cost-cutting initiatives have been implemented and designed to streamline workflows and lower overall operating costs.

Savings generated as a result of the Company's second quarter 2022 cost-cutting measures will be reinvested into the Company to promote its growth and expansion and increase shareholder value. These investments will fuel numerous planned initiatives including: expanding Creatd Labs' technology stack; ramping up its marketing and data analysis; and growing Creatd Ventures' CPG brand portfolio. At the same time, the Company expects to further reduce operating expenses as it continues to optimize and reduce its marketing expenditure and scrutinize many of the contributing expenses within general & administrative expenses. Already, the Company has, subsequent to the second quarter, taken steps to reduce headcount materially to gain efficiencies, integrate acquired operations, and manage future expenses.

Additionally, the Company has announced that, effective on or before August 31, 2022, Jeremy Frommer, currently the Company's Executive Chairman, will be appointed as Chief Executive Officer, in addition to maintaining his position as Chairman of the Board. This announcement comes following a notification of intent of resignation received from Laurie Weisberg, Creatd's Chief Executive Officer, who will step down from the CEO position as well as from the Company's Board of Directors. Justin Maury, the Company's co-founder and COO, has been approved to join the board to replace her seat. This is expected to be effectuated shortly. While serving as a director, Mr. Maury will maintain his current role as Creatd's Chief Operating Officer.

Commented Creatd CEO Jeremy Frommer, "As a public company in the microcap space, we are subject to extreme volatility in our stock price, financing, and regulatory processes that can often take our management team's focus off of the broad mission to generate value for Creatd's shareholders, of which I am the largest. We recently withdrew a Rights Offering, due to what I firmly believe is a fast money marketplace that predominantly does not benefit shareholders. Instead, the space is seemingly riddled with obstacles, bureaucracy, and often bad actors. While the Rights Offering expansion plan would have exponentially accelerated Creatd's revenues and leveraged a rapidly approaching break-even cash flow moment, in its absence the Company can nevertheless continue to progress at the current pace of revenue expansion, and take advantage of available funding structures. But that is not my preference. Instead, I want to expand revenues rapidly given the inflection point the company is at, which was the very impetus for the Rights Offering. I am obligated now to work to maximize shareholder value, by exploring all alternatives, resources, and networks to accomplish as much. Part of that process includes spinning out assets from Creatd Studios, in particular the OG Collection, Inc. as well as the potential privatization of other assets."

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd's four business pillars: Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios.

Creatd: https://creatd.com; 
Creatd IR: https://investors.creatd.com; 
Vocal Platform: https://vocal.media; 
Investor Relations Contact: [email protected]

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SOURCE Creatd, Inc.