Creating Effective Leadership for the 21st Century Economy: Popular Culture and Positive Role Models for Women and Girls

ATLANTA, Sept. 11, 2012 /PRNewswire/ -- Studies show that women in management and on boards are the breakthrough innovation in companies that excel. Bottom line results across industry sectors prove that women's full leadership engagement is imperative for business prosperity and positive change.  Yet continued gender stereotyping in popular culture often limits thought diversity, aspiration and innovation. What are business and the media doing to inspire female leadership? Womenetics is hosting a groundbreaking conference that seeks to reverse stereotypes and advance gender equality.

On October 4, 2012 in Atlanta, from 8:00 a.m. to 1:30 p.m. at The Georgia Aquarium, and on November 1, 2012 in Chicago, from 9:30 a.m. to 1:30 p.m. at The Metropolitan Club, Womenetics will present "Creating Effective Leadership for the 21st Century Economy: Popular Culture and Positive Role Models for Women and Girls." These leading edge conferences will examine the actions needed to provide positive female role models that foster a culture of success for women in society and in business.  Noted thought leaders from the media, the arts, non-profits and business will explore ideas and strategies that will create positive change for women – and men – in the workplace and inspire the next generation of female leaders.  The presenters will discuss how changing perceptions of women as leaders can lead to more cooperation, innovation and profitability in the workplace. 

"Changing cultural perceptions of female worth and roles is necessary to increase the number of women who lead," says Elisabeth Marchant, president and CEO of Womenetics.  "This initiative has a proven benefit to corporations, and to the next generation of women who will launch careers and provide breakthrough innovations."

To register or for more information, please go to www.womenetics.com/categoryevents/1  or call 404-816-7224.

About Womenetics:

Womenetics provides tools and knowledge to successfully develop skills that positively impact business.  Believing that women's full engagement is an imperative for economic prosperity and positive change, Womenetics' mission is to develop, support and inspire female leaders, and to provide strategies, services and programs for companies that increase their access, integration and retention of the best female talent. Forbes Magazine has named Womenetics  as one of "Top 100 Websites for Women." www.womenetics.com 

SOURCE Womenetics