NEW YORK, April 29, 2013 /PRNewswire/ -- SET, a creative agency that specializes in telling brand stories through experiences and environments, today announced the opening of a new office in New York and the appointment of fashion industry maven Kirsten Ludwig as chief creative officer, following explosive growth for the agency.
"We are delighted to announce the opening of our new office in New York and could not have selected a better person than Kirsten Ludwig to take on the role of our first chief creative officer," said SET Founder and CEO Sabina Teshler. "Kirsten is a seasoned creative who brings tremendous leadership, vision and experience, particularly in the retail and fashion industries."
SET: Brings Unique Experiential Marketing Offering to the East Coast
Since opening its flagship office in Portland, Oregon in 2009, SET has rapidly emerged as a trusted agency partner for global brands and one of the fastest-growing companies in the Portland area. SET's new team in New York will work together with its teams in Portland, Oregon and Columbus, Ohio to serve a roster of blue chip clients, including leading companies like Alexander McQueen, Icebreaker, NBC, Nike, Victoria's Secret and Zara.
SET's deep understanding of how to create, evaluate and execute experiential ideas regardless of scale – from a single pop-up store to a 3,000 store roll-out across all 50 states – is evident in its tremendous growth. Today, the agency oversees strategy and execution for every aspect of experiential marketing, including ideation and concepting, store design and construction, window displays and visual merchandising, digital signage and interactive experiences, as well as events and pop-ups. Uniquely bringing together experts in creative, production, digital, architecture and engineering, SET is able to marry physical experiences with cutting-edge digital integrations to help brands make more meaningful connections with consumers.
Kirsten Ludwig: An Established Creative and Lifestyle Marketer
With more than 15 years of experience in the fashion industry, Ludwig has led notable creative for leading retailers and fashion brands like Aeropostale, American Eagle, Anthropologie, Daily Candy, Louis Boston, Ralph Lauren, Ron Herman/Fred Segal and Stella & Dot. As Chief Creative Officer, Ludwig is tasked with helping to lead SET's growth in New York and to further build the agency's creative and ideation service offering.
"SET is establishing itself as a leading partner to help brands effectively position themselves and communicate their brand stories to consumers through innovative experiences and environments," said Ludwig. "I am thrilled to have the opportunity to join the team and to help drive its focus on delivering the best in creativity, client service and execution."
SET is a visual creative agency that specializes in telling brand stories through experiences and environments. Its business is built around a passion for delivering creativity, client service and flawless execution, which allows it to define visual experience and redefine possible. SET handles every aspect of experiential marketing, including ideation and concepting, store design and construction, window displays and visual merchandising, digital signage and interactive experiences, as well as events and pop-ups. With offices in New York, Portland, Oregon and Columbus, Ohio, SET works with leading brands including: Nike, Zara, NBC, Alexander McQueen, Icebreaker and Victoria's Secret. For more information, visit www.setcreative.com.
Related Links: www.setcreative.com