NEW YORK, April 25, 2016 /PRNewswire/ -- GlassView today announced it has appointed David Zuckerman to the position of Account Director. Zuckerman will utilize his expertise in strategizing with leading brands to produce digital assets and lead initiatives for the social video distribution platform's clients.
Zuckerman brings experience in creative branding and media strategy, working with leading names in fashion, entertainment, and health care. Zuckerman served as Communications Manager for Mount Sinai Health System, managing internal communications for New York's largest hospital group. In addition, he previously worked as a creative director for fashion brand American Apparel, and managed accounts for brands including Alexander Wang, Acne and Band of Outsiders for Opening Ceremony's Los Angeles retail concept during a period of double-digit growth. He also has served as a Creative Branding and Media Strategy Consultant, including working with entertainment companies such as Warner Brothers, Fox, HBO, CBS, The Weinstein Company and NBC.
"We are excited about the addition of David Zuckerman to the GlassView team," says James G. Brooks Jr., Founder & CEO of GlassView. "David's broad understanding of media integration across a range of industries will be instrumental in ensuring our clients reach and exceed their social video distribution goals."
"Social video is the next frontier for brand storytelling, and there is still so much of the landscape that is yet to be explored," says Zuckerman. "I look forward to working with GlassView to usher current and future clients into a new era of digital imagination and commerce."
Zuckerman joins GlassView's venerable team of industry influencers, which includes a Board of Directors comprised of former Vogue.com Creative Director Candy Pratts Price; CBS Revenue & Operations Executive Director Dennis Colon; former LVMH North America Chairman Renaud Dutreil, who previously held several Ministerial positions in the highest levels of French Government; former Conde Nast executive Stephanie Newhouse; Active International Chief Strategy Officer Jim Porcarelli, formerly of MediaCom; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
Founded in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.1 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's team and Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH. For more information on GlassView, please visit www.glassview.com.