Creative Channel Services Expands Up and Out To Cover the Home Improvement Market

LOS ANGELES, April 23, 2012 /PRNewswire/ -- CCS, a leading retail marketing services agency, today announced that it has expanded its presence in the home improvement (HI) market to create enhanced shopping experiences for consumers and drive retail sales for a growing list of brand partners.

For more than 15 years, the agency has driven sales performance for dozens of leading brands and retailers in multiple product categories, and has now positioned itself for significant growth in the HI market. CCS has set the standard of excellence for delivering retail solutions that positively impact the consumer electronics and major appliances markets, and now the agency is offering its award-winning CyberScholar Retail Network, in-store field sales and marketing representation, and analytics and insights capabilities to HI manufacturers and retailers.

Primarily through providing product-knowledge and developing 1:1 relationships with retailers' frontline sales associates, CCS' proprietary solutions have shown to positively increase same-store sales by as much as 47% for individual brands as well as provide significant lift across entire product categories.

"Retail employees are one of the most important influencers of consumer buying decisions," said Andy Restivo, CCS' president and CEO. "Whether it's a ride-on mower, table saw, or paint for a couple's first house, well informed associates provide significant benefits to shoppers, retailers and brands in their ability to create great shopping experiences. Our solutions ensure that they are knowledgeable about products and can inspire consumers to make informed buying decisions."

Interested manufacturers can meet with CCS at the National Hardware Show May 1-3 (Booth No. 2349) at the Las Vegas Convention Center or they can go to www.creativechannel.com/HomeAndGarden to get more information.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a retail marketing agency that improves sales and profitability for its manufacturer and retailer clients. Through the company's proprietary CyberScholar Retail Network®, exclusive retail partnerships and national field-marketing programs, CCS' unique approach to point-of-sale marketing solutions accelerates clients' sales performance by connecting brands annually with 13,000 stores and 260,000 retail professionals who recommend and sell products to up to 3,000,000 customers each day. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc.'s Diversified Agency Services.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Media Contact:
Chris Kelly
Creative Channel Services
310-665-9900
[email protected]

SOURCE Creative Channel Services, LLC