Creative Channel Services Wins Two American Business Awards

LOS ANGELES, July 6 /PRNewswire/ -- Creative Channel Services (CCS), a leading retail marketing agency, today announced that it is the winner of two 2010 American Business Awards (ABA), taking home the statuettes for Best Marketing Team and Best Training Web Site.

Demonstrating its unique ability to create millions of great shopping experiences each day by helping consumers make informed buying decisions at the point of sale, CCS earned ABA Stevie Awards for the achievements of its Brand Ambassador Team and for the agency's CyberScholar.com product-knowledge website – the No. 1 online training resource for retail salespeople of consumer-electronics and home-appliance products.

"Retail is a people-driven business, and it's great to be acknowledged for an incredibly talented, best-in-class group of brand ambassadors," said Andy Restivo, CEO and president of CCS. "The entire CCS team works hard to help each of our clients win at the critical 'moment of purchase,' and we are extremely proud that they have received recognition of the innovation, creativity and tremendous results they have produced."

Best Marketing Team

Over the years, CCS has built a stellar reputation for developing high-impact field teams that get results. CCS Brand Ambassador teams represent manufacturers of consumer electronics, home appliances, mobile electronics and information technology products in the U.S. retail market.

The team's performance is measured by increasing the market share, brand image and product sales for represented clients. Team activities include visiting stores of national and regional retailers, engaging shoppers directly, assisted selling, product-knowledge training, market-intelligence collection and serving as the in-store eyes and ears for manufacturers. The Stevie Award for Best Marketing Team is the latest recognition of CCS' field marketing expertise.

Best Training Site

CyberScholar.com, the No. 1 product-knowledge solution in the retail industry, is the flagship site of CCS' CyberScholar Retail Network, which reaches approximately 185,000 salespeople from 14,000 stores with product information from 50-plus manufacturers. In 2009, more than 16.3 million training engagements were logged through the online resource network. In addition to producing CyberScholar, CCS offers its learning development expertise to manufacturers and retailers, consolidating complex product knowledge into easy-to-understand, always-accessible content that empowers retail employees to assist consumers competently and confidently.

About The Stevie Awards

The 2010 The American Business Awards ceremony was held June 21, 2010 in New York City. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. Details about The American Business Awards and the list of Winners and Finalists in all categories are available at www.stevieawards.com/aba.

About Creative Channel Services, LLC

Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for our manufacturer and retailer clients. Through the company's proprietary CyberScholar Retail Network® and exclusive retail partnerships, CCS' unique approach to in-store marketing solutions accelerates client sales performance by connecting brands with 15,000 stores and 185,000 retail professionals who recommend and sell products to up to 3,000,000 customers each day. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Creative Channel Services