Creative Firm Takes Its Mantra to the Mat with New Yoga Pose

Sep 25, 2012, 19:10 ET from Sullivan Higdon & Sink

WICHITA, Kan., Sept. 25, 2012 /PRNewswire/ -- Sullivan Higdon & Sink (SHS), a communications firm with a reputation for not following the flock, has introduced a new yoga pose that inspires employees to embody the philosophy of sheephating. In commemoration of National Yoga Month this September, the agency asked one-time employee Nickki Head to develop the proprietary Sheephater Pose to enhance workplace wellness.


"As a former sheephater, I had a good idea of the high-stress environment that is advertising," said Head, owner of Firefly Yoga Studio, "I think SHS recognizes the many benefits that yoga offers, like taking the time to empty the mind and increase the flow of energy."

Head returned to SHS this Tuesday to lead the agency in a group demonstration of the new pose. The session started with a short flow to get warmed up before employees tried the pose for the first time. SHSers are accustomed to stretching their creative limits, but for some, this was a first-time experience in stretching their physical limits through yoga.

"The pose was kind of tough," says senior art director Mike McCoy. "I think a few of us might be sore today. But we're always pushing ourselves beyond our comfort zones to snag that next great idea."

Why does SHS hate sheep so much? Because sheep are reminiscent of advertising that follows instead of leads. In fact, SHS teaches all its employees Seven Ways to Exterminate Sheep, a philosophy that keeps them collaborative, pure of heart and strategic, to name just a few values.

"In our fast-paced industry, the ability to stay fluid and clear-headed is essential to our success," says Lathi de Silva, vice president, director brand reputation. "These abilities, along with our sheephating philosophy, set us up to think differently and often, unexpectedly."

Similar to in the practice of yoga, SHS is always looking to continue growing and improving. To see photos of flexible sheephaters or to learn more about the proud history of sheephating, visit SHS at

About Sullivan Higdon & Sink

SHS creates integrated brand experiences for a diverse roster of business-to-consumer, business-to-business and business-to-government clients. The agency has offices in Kansas City, Wichita and Washington, D.C. Learn more about SHS and view our recent work at Connect with us at or on Twitter @wehatesheep.

SOURCE Sullivan Higdon & Sink