Creative New Doughnut Shop Rhino Doughnuts & Coffee Appoints The Gab Group As Agency Of Record

New brand will offer chef-made doughnuts and craft-brewed coffee at four locations

Nov 20, 2013, 09:30 ET from The Gab Group

BOCA RATON, Fla., Nov. 20, 2013 /PRNewswire/ -- Rhino Doughnuts & Coffee, a new chain featuring chef-made doughnuts and craft-brewed coffee, has tapped award-winning brand communications firm The Gab Group as agency of record. The brainchild of restaurant real-estate broker Athan "Tom" Prakas of Prakas & Co. and entrepreneur Davin Tran, Rhino Doughnuts & Coffee promises these are "not your daddy's doughnuts." Through public relations, marketing, graphic design and branding, The Gab Group will promote Rhino Doughnuts & Coffee as redefining the traditional doughnut-and-coffee experience.

Rhino Doughnuts & Coffee will soon launch at Las Olas Riverfront, Fort Lauderdale; Lauderdale-by-the-Sea; Mizner Plaza, Boca Raton; and Sunrise. Tran and Prakas are looking for additional Rhino locations throughout South Florida.

At the company's doughnut plant in Sunrise, Executive Pastry Chef Keith Freiman, formerly of Smith & Wollensky and Boca Raton Resort & Club, will craft doughnuts on a daily basis. Glazes and fillings will be made from scratch. Guests can expect flavors like maple bacon, s'mores and original glazed, as well as classic confections and new creations. Complementing the doughnuts will be Rhino's signature blends of small-batch-roasted coffee, a specialty process that highlights the distinctive flavor characteristics of the beans.

"Team Rhino" will provide top-notch service in a modern, welcoming environment, where guests can get doughnuts and coffee to go or relax and stay a while. Rhino Doughnuts & Coffee will also offer party platters, catering and custom orders.

"South Florida, get ready for your new flavor addiction," says Michelle Soudry, Founder of The Gab Group. "This market has never experienced a doughnut or coffee shop like this before, and we can't wait to introduce Rhino Doughnuts & Coffee to the public."

For more information, call 855.RHINO.74 or visit

About The Gab Group
Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is recognized for award-winning brand communications specializing in local and national hospitality, celebrity and luxury lifestyle accounts. Consistently ranked in the Top 25 PR Agencies in South Florida by the South Florida Business Journal, the agency's scope of services includes brand-focused PR, strategic marketing, hospitality consulting services and exceptional special events.  Visit

SOURCE The Gab Group