Creative Productions Awarded Platinum MarCom Award for Goodwill SOLAC Earth Day Campaign

LONG BEACH, Calif., Aug. 8, 2011 /PRNewswire/ -- Creative Productions, an integrated marketing and promotions agency, was awarded the prestigious Platinum MarCom Award recognizing creative excellence for Goodwill SOLAC's Earth Day 40th Anniversary advertising campaign.  The campaign focused on Goodwill's E-waste Recycling and Shred-4-Good services, featuring mobile billboards, door hangers, and newspaper advertising. The award was presented at Goodwill SOLAC's board meeting to Janet McCarthy-Wilson, President & CEO, Julie Dover, Director of Commercial Operations, and Brad Ward, Board Chairman, in honor of the organization's vision and leadership in sustainability practices.

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The Earth Day campaign highlighted Goodwill SOLAC's e-waste recycling and secure document shredding services as the latest examples of the Goodwill's long history of green stewardship, a founding principle that helps support Goodwill's commitment to transforming lives through the power of work.  For the 40th Anniversary Earth Day event, Goodwill partnered with California State University, Long Beach to collect household e-waste items and documents to be shredded, and donated clothing and other items for resale in Goodwill SOLAC retail stores.

"We are thrilled to be recognized by our industry and our peers through this international award; it all comes back to providing solutions that are on target, strategic, and creative," stated Deborah Golian Castro, President and CEO of Creative Productions.  "Goodwill has long been a leader in sustainability, and we're pleased that this campaign helped increase awareness of Goodwill SOLAC's services in addition to boosting retail sales and donations."

Creative Productions has been promoting Goodwill SOLAC's brand and retail stores since 2005 with the memorable tagline, "Think Good. Think Goodwill."  The campaigns have imbued Goodwill SOLAC with a refreshing new brand image as a leading discount retailer in the Southern California region.  

About Creative Productions

Creative Productions is an award-winning integrated marketing and promotions agency that leverages technology to build brands, engage customers, drive sales, and improve profitability. Through its large-scale deployment of online and offline campaigns, Creative Productions delivers measurable results for a variety of initiatives including consumer and trade websites, email marketing, broadcast mobile apps, targeted advertising, brand development, and point of sale materials for clients including Toyota Motor Sales, Metrolink, ASICS America, and Goodwill SOLAC. For more information, visit www.creativeproductions.com.

About Goodwill, Serving the People of Southern Los Angeles County

Goodwill serves the people of Southern Los Angeles County as a community resource providing training and employment placement services to individuals with barriers to employment. Last year, Goodwill provided services for more than 7,000 people, trained more than 1,000 and placed 162 people in competitive employment. Goodwill's e-waste recycling, retail sales, and Shred-4-Good document shredding services last year diverted more than 15 million pounds of product from our landfills, which was recycled and reused. To learn more about all of our programs and our mission, go to www.thinkgood.org.

SOURCE Creative Productions