Creative Realities Develops Innovative Mobile Gaming Solution for FCA US to Support Dealership Sales Staff Training
NEW YORK, April 7, 2015 /PRNewswire/ -- Creative Realities, LLC ("Creative Realities" or the "Company") (OTCQB: CREX), today announced a highly successful deployment of a completely new and innovative concept – a mobile gaming platform designed specifically to support sales force training and performance.
Creative Realities, in partnership with FCA US (formerly Chrysler Group) developed a mobile gaming solution that will be used by the Company's 25,000 plus, nationwide dealer sales consultants. The solution, which consists of a game management platform and four interactive mobile games to start, was developed to create a collaborative and fun learning environment across the FCA US dealer network and to help salespeople learn the finer points of Chrysler, Dodge, Jeep, Ram and Fiat vehicles. The objective of the games is to not only teach, but also to create a collaborative and quick learning environment whereby training can be done "on-the-fly" without taking away sales associates' ability to service customers.
"Our new gaming platform allows us to help our salespeople retain product knowledge," John Fox, Director of the FCA Performance Institute, said. "Today's customers expect their sales professionals to be experts about the products they sell, and this game helps salespeople provide a better customer experience."
The ultimate goal of this innovative program is to provide new ways to increase sales and provide better and more consistent customer service.
The games work largely like interactive timed trivia games, whereby questions about product details are displayed and the player is awarded points for choosing the correct answer while working against the clock. Today, users play a "single player" version. In future roll-outs, players can compete one-on-one with others in their dealership or across the country. The mobile Gaming Management System (GMS) developed by Creative Realities tracks participant point status and enables the awarding of prizes to top performers. The GMS is also the launch pad for games and contains the user log-in mechanism for applying user profiles to game play.
"This is a very exciting opportunity for our Company and for FCA US," stated Paul Price, Chief Executive Officer of Creative Realities. "Games are known to be highly effective teaching aids for people of all ages, and in many cases, a better way to retain knowledge. Typically, training for sales associates is done in classrooms, boardrooms or in the shop, and involve books or online courses. While effective, it leads to time away from the dealership and in many cases, lost sales opportunities. Knowing the mission of FCA US, we sought to develop an interactive mobile gaming solution that would teach the same content, but in a way that would keep information fresh, with the ability to reinforce key selling points of each vehicle on an ongoing basis. We used technology to accomplish this, and in a manner the automotive industry has not yet considered. FCA US continuously is one of the most innovative companies in the automotive arena and this is a further testament to their forward-thinking vision."
Creative Realities has been partnering with FCA US and its nationwide dealers for years, leveraging the latest innovations in marketing technologies to improve the in-store customer experience. These gaming solutions stay true to the core of what Creative Realities offers, but in a different capacity. Typically, marketing technologies are used to display content and convey a story, with the end-consumer in mind. These games focus more on education so that salespeople become experts quicker and develop the added knowledge that will help drive sales and address customer requirements. Through these games, salespeople will learn key features of each vehicle offered, key competitive differentiators, the various options and packages per vehicle and more. And they can play at any time, constantly learning and thus becoming better brand ambassadors for the products they represent.
After a brief pilot program, games are now being rolled out to all FCA US dealers through social media and other direct channels. All games are available on both Apple and Android mobile platforms.
About Creative Realities
Creative Realities (www.cri.com) helps retailers and brands use the latest technologies to improve the shopping experience. Founded 16 years ago, the firm's evolving client base has led to recognized leadership in marketing technology, consulting, design, and deployment. The firm has worked with brands such as Footlocker, Bank of America, RiteAid, Macy's, Sunglass Hut, Under Armour and 7-Eleven, among other Global Fortune 500 companies, to design, build and manage marketing technology-based experiences that drive business results.
SOURCE Creative Realities, LLC
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