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Credit Union Opens Nation's First Financial Wellness Center in Manhattan

Center Strengthening Member Personal Finances Through Dramatic Departure from Traditional Approaches to Bank Branch Services


News provided by

McGraw-Hill Federal Credit Union

Mar 02, 2015, 10:30 ET

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NEW YORK, March 2, 2015 /PRNewswire/ -- McGraw-Hill Federal Credit Union, one of the nation's top credit unions and leader in financial wellness advocacy, has ushered in a new era in banking and financial services with the opening of the nation's first Financial Wellness Center at 55 Water Street in Lower Manhattan. A drastic departure from the typical big bank "branch," the Center offers Credit Union members and their families a comprehensive and personalized experience focused on strengthening their financial wellbeing.   

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McGraw-Hill Federal Credit Union President and CEO Shawn Gilfedder at the recently opened Financial Wellness Center located at 55 Water Street in Lower Manhattan. The Financial Wellness Center is the first of its kind in the nation and is a new paradigm in providing members with financial wellness and banking services.
McGraw-Hill Federal Credit Union President and CEO Shawn Gilfedder at the recently opened Financial Wellness Center located at 55 Water Street in Lower Manhattan. The Financial Wellness Center is the first of its kind in the nation and is a new paradigm in providing members with financial wellness and banking services.
The McGraw-Hill Federal Credit Union Financial Wellness Center provides services to meet members' financial needs and offers access to financial education resources. The Financial Wellness Center is the physical embodiment of the Credit Union's industry-changing approach to financial wellness.  Shown at the opening of the Financial Wellness Center are (left to right) Kevin Murphy, Financial Services Consultant, Shawn Gilfedder, President and CEO, Michael Urena, Member Care Team Associate, Matt Doyal, Vince President of Sales and Business Development, Helder Paredes, Financial Services Consultant, Androy Forrest, Member Experience Lead Associate, Taskin Mumcuoglu, Senior Vice President, Member Experience.
The McGraw-Hill Federal Credit Union Financial Wellness Center provides services to meet members' financial needs and offers access to financial education resources. The Financial Wellness Center is the physical embodiment of the Credit Union's industry-changing approach to financial wellness. Shown at the opening of the Financial Wellness Center are (left to right) Kevin Murphy, Financial Services Consultant, Shawn Gilfedder, President and CEO, Michael Urena, Member Care Team Associate, Matt Doyal, Vince President of Sales and Business Development, Helder Paredes, Financial Services Consultant, Androy Forrest, Member Experience Lead Associate, Taskin Mumcuoglu, Senior Vice President, Member Experience.

"Our Financial Wellness Center was created to serve members' financial needs and goals with skilled advisors and technology specifically designed to improve their financial lives," said Shawn Gilfedder, President and CEO McGraw-Hill Federal Credit Union. "We are a not-for-profit member-based credit union that is fiercely committed to providing exceptional service within a low fee environment that will help them reach their financial goals. The Financial Wellness Center is the physical realization of our industry-changing approach. There is no location like this in New York or anywhere else in the nation; it is truly a new paradigm in providing members with financial wellness." 

The Financial Wellness Center brings all the benefits of credit union membership and financial wellness support to a new level. New approaches and services offered at the Center include: 

  • Financial-wellness and counseling services: The Center provides a broad range of goal-focused savings, spending and financial planning services that empower members to take charge of their financial lives in ways that banks and many other financial institutions do not.
  • Financial Services Consultants: Every member is provided with a financial services consultant – not a bank teller – who will stand side-by-side with them to understand and explore their personal financial position and goals. Using McGraw-Hill Federal Credit Union's exclusive "financial wellness road map" application, members set goals to secure their financial futures and ensure peace of mind.
  • Relationship-focused: All consultants are armed with tablet devices to help introduce members to possible plans and ideas, showing them how to effectively use credit, secure better rates, implement savings strategies and learn how to leverage different kinds of debt.
  • A technology-focused, paperless environment: Members experience unmatched convenience and access to the Credit Union's online and 24/7 remote/mobile banking technology and suite of financial services.
  • Financial Wellness University: Through specially created online financial education programs that span a range of day-to-day member financial issues and challenges, members gain the knowledge needed to make smarter financial decisions through access to the Credit Union's extensive and critically acclaimed educational tools, resources and videos.

The Financial Wellness Center's open floorplan incorporates state-of-the-art technology including large touch screen kiosks designed by McGraw-Hill Federal Credit Union. The personal process embraced at the Center was created to build stronger and deeper relationships between Credit Union members and their individual Personal Financial Consultants, who are not salespeople focused on selling or pushing high fee products.

The Credit Union also provides resources to employers, allowing them to educate employees on how to take greater control of their finances, resulting in fewer financial worries, less stress, better health and increased job productivity. The Center will be used to showcase these programs and services for corporations and other organizations.

McGraw-Hill Federal Credit Union is hosting a week-long grand opening celebration for the Financial Wellness Center from March 2 to March 6. Open to the public, all are welcome to join the celebration or share on social media using the hashtag #BackAt55.

Images of the Financial Wellness Center can be found at http://bit.ly/MHFCUFWC. For more information or a tour of the McGraw-Hill Federal Credit Union's Financial Wellness Center go to www.mcgrawhillfcu.org or call 1 (800) 226-6428.

About McGraw-Hill Federal Credit Union
McGraw-Hill Federal Credit Union, a member-owned cooperative, is a leading and progressive financial institution committed to members and the community at large through financial technology, financial education and literacy, and a consultative approach to banking. The credit union offers a full range of banking, investing and insurance services to more than 24,000 members worldwide and serves more than 177 companies as a valued financial wellness benefit. For more information, visit www.mcgrawhillfcu.org.

Media Contact: Corbett Public Relations
Bill Corbett, Jr., (516) 775-0435 ext.1
[email protected]
www.mcgrawhillfcu.org

Photo - http://photos.prnewswire.com/prnh/20150302/178660

Photo - http://photos.prnewswire.com/prnh/20150302/178661

SOURCE McGraw-Hill Federal Credit Union

Related Links

http://www.mcgrawhillfcu.org

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