CreditEase Wealth Management Releases Survey of Chinese New Middle Class Investment Habits

BEIJING, Nov. 29, 2016 /PRNewswire/ -- CreditEase Wealth Management, the wealth management unit of CreditEase, one of China's largest fintech Companies, announced the results of a report conducted jointly with Bloomberg Businessweek China surveying Chinese new middle class investment habits. Among the results, the report showed that:

• 76% of new middle class investors are willing to accept investment advice through digital channels
• 73% prefer low volatility products
• 62% prefer personalized investment products
• 61% prefer investment products with low service fees

China's new middle class is an important contributor to the country's RMB 50 trillion in total savings and nearly RMB 100 trillion of investable money -- estimated to rise to RMB 200 trillion by 2020. However, with only 12% of Chinese investors using investment advisors, as compared to 67% of US investors, the need for reliable wealth management and investment advice is mushrooming. Combined with widespread use of the mobile internet for daily transactions, and relative lack of "traditional" investment advisors, there is a potentially enormous market opportunity for innovative new solutions.

CreditEase Wealth Management believes that "robo-advisors", which provide automated, algorithm-based portfolio management advice, will play an increasingly important role in filling the "advice gap" for new middle class investors.

"In China's dynamic investment environment, planning a long-term investment strategy has always been challenging," said Mr. Tang Ning, CEO and Founder of CrediteEase. "And in recent years, the number of new investment products and options available to new middle class investors has expanded tremendously. By providing powerful, user-friendly tools to create intelligent and balanced portfolios, we believe that sophisticated robo-advisors will help guide investors towards realizing long-term, sustainable wealth creation."

CreditEase Wealth Management recently launched Toumi RA, its own robo-advisor product to help investors build cross-regional, cross-border portfolios with diversified asset classes. Based on modern investment portfolio theory and advanced back-end algorithms, Toumi RA provides global ETF portfolio asset allocation by tracking stock, bond and property market indexes in China, the U.S. and other countries in real time.

About CreditEase Wealth Management

The wealth management arm of CreditEase focuses on comprehensive global asset allocation services for high-net-worth individuals and new middle class in China, offering a wide range of services and products available in multiple currencies for onshore and offshore investments in the areas of fixed income, private equity, capital markets, hedge funds, real estate, insurance, as well as investment immigration and international education. CreditEase Wealth Management is committed to providing high-quality assets in line with customer needs and expectations, as well as formulating comprehensive plans for wealth preservation and growth.

About CreditEase

CreditEase is a leading fintech company in China, specializing in small business and consumer lending as well as wealth management for high net worth and middle class investors. It is a member of China's Internet Finance Industry Association and Chairman of Beijing Marketplace Lending Association's standing committee. CreditEase majority owned subsidiary Yirendai (NYSE: YRD), an online consumer finance marketplace, is listed on the New York Stock Exchange.

SOURCE CreditEase Wealth Management