BEIJING, Sept. 8, 2016 /PRNewswire/ -- "CreditEase: Taking Inclusive Finance Online" was adopted as a case study by one of the world's most prestigious business academies - Harvard Business School (HBS) in August 2016. This is the second time a CreditEase story has been published in Harvard's case databank since 2014. This makes CreditEase the first ever Chinese FinTech firm to be published twice.
The new case, using Yirendai (NYSE: YRD)'s recent floatation as the entry point, focuses on the practices of CreditEase's online inclusive finance. It also includes a comprehensive analysis of the new strategies, new models, and new technologies of CreditEase in the fields of inclusive finance, wealth management, and fintech.
Harvard Business School has been sending professorial delegations multiple times to visit, study and interact with CreditEase since 2011. In 2014, Lena G. Goldberg, professor at HBS, put together CreditEase's seven year journey from 2006-2013 into a business case. Subsequently, Tang Ning, the Founder and CEO of CreditEase, was invited a number of times to Harvard to share his stories in financial innovation.
In 2015, Professor Michael Chu, whose research and teaching at HBS concentrate on businesses serving low-income populations, was the first to adopt the case study of CreditEase. He further suggested to write another case on CreditEase's online inclusive finance. In January 2016, Professor Michael Chu visited Beijing for field research and conducted in depth interviews with Tang and his management team.
Harvard Business School is one of the most renowned institutions for developing talent for Corporate America, and is famous for case-based teaching. Among the senior managers of the TOP 500 firms in US, 1/5 of them are alumni of HBS. Being selected into Harvard's case bank is evidence that the top institutions are paying attention to China's financial innovation.
CreditEase Inclusive Finance, China's leading loan advisory service provider, specializes in meeting the financing needs of micro and small enterprises as well as individuals for purposes such as business startup, education, capital turnover or consumption. Based on big data, finance cloud and other innovative technologies, the company conducts in-depth research on target customer groups and recommends extensive, convenient and safe lending sources and channels accordingly.
Up to now, CreditEase Inclusive Finance has built a national network covering 251 cities and 93 rural areas, which not only helps urban customers get non-collateral and non-guaranteed credit loans, or car and home loans, but also provides financial services to rural customers including farm products and machinery leasing, as well as supply chain financing counseling.
CreditEase is a leading FinTech company in China, specializing in small business and consumer lending as well as wealth management for high net worth and mass affluent investors. It is a Standing Committee member of China's Internet Finance Industry Association and Chairman of Beijing Marketplace Lending Association. Its majority owned subsidiary Yirendai (NYSE: YRD), an online consumer finance marketplace, is listed on the New York Stock Exchange.