Crescent Heights® Reveals Its Residential Brand "NEMA®" In Chicago And Boston

CHICAGO, July 2, 2018 /PRNewswire/ -- NEMA is an original residential concept disrupting the cookie-cutter approach of the conventional apartment industry. Beginning in San Francisco with a game-changing residential building in the heart of the city's transforming tech center, NEMA is a national residential rental brand soon to open in some of America's top cities: Chicago and Boston. Each NEMA is inspired by the unique culture, history, and character of its city and neighborhood, building a stronger community inside and out.

"When it came time to build new residential towers in Boston and Chicago, we recognized that the San Francisco NEMA community was so special, it needed to become a network of connected residences, locally inspired but all with the same spirit," said Bruce A. Menin, Managing Principal at Crescent Heights. "We're thrilled to be opening new NEMA properties that are authentically designed and programmed to reflect the city and neighborhood in which they are located. The name NEMA represents that commitment."

In addition to locally inspired design, each NEMA stands out in its city as the premier residence by offering a massive amenity package, hospitality style service and building-wide event programming. Residents of the NEMA collection receive benefits when they travel and move by taking advantage of the amenities, guest suites, and events offered at the other NEMA communities, a home away from home. No two NEMAs are alike, but all share unifying values: a commitment to high-level design, art, and architecture; a modern, technologically-optimized approach to service; and custom lifestyle curation.

NEMA Chicago (1200 S Indiana Ave, Chicago, IL 60605)
Chicago has always been a gateway city — bridging together east and west, north and south — it's a place where ideas, cultures, and traditions collide in a gutsy, thrilling way. Located on Grant Park, where the city's renowned Michigan Avenue meets East Roosevelt Road, NEMA Chicago is located at the heart of the city's famous Burnham Plan. 

Featuring world-class architecture by Rafael Viñoly, locally inspired interior design by David Rockwell, and stunning views of Lake Michigan and Grant Park, NEMA Chicago sits at the intersection of everything that makes the city sizzle. The tower's 76-story silhouette, envisioned by Viñoly to resonate with the best of Chicago School architecture, draws inspiration from the Willis Tower and complements the city's brilliant collection of iconic American high-rises. 

NEMA Chicago's 800 luxury apartment homes come with access to a 70,000-square-foot bespoke collection of amenities, hospitality-style service, and comfort-centric technology. The building's motifs were appointed with a luxurious yet minimalist aesthetic, an homage to Chicago's myriad of cultural institutions and the city's role as a global art leader. NEMA features artwork paying tribute to the character of Chicago and its "Front Yard" – the magnificent Grant Park. 

"Having owned and operated more than a dozen residential buildings in Chicago over the last 20 years, from South Loop and West Loop to Gold Coast, Lincoln Park and Andersonville, Crescent Heights has a strong commitment to this great city," said Menin. "The opportunity to finally build a project from the ground up on Grant Park is a privilege we take seriously; NEMA Chicago is intended to be an iconic building that feels distinctly and uniquely 'Chicago'."

NEMA Boston (399 Congress St, Boston, MA 02210)
Boston's never been a city for imitators. It has always attracted iconoclasts, intellectuals, pioneers, and visionaries. A perfect addition to this forward-thinking city, NEMA Boston is a residential community that is driven by an appreciation for locally-inspired craftsmanship and smart comfort.

NEMA is located in Boston's Seaport, a district that has evolved into the city's most dynamic and vibrant mixed-use neighborhood. Combining genuine hospitality, bespoke design and predictive service technology, NEMA is the flagship residence of New England's 21st century Seaport innovation hub.

NEMA Boston is home to 414 residences ranging from micro "innovation" units to spacious three-bedrooms, sustainably designed to achieve LEED certification. The building's exterior façade, designed with concrete, metal and glass materials, as well as NEMA's interiors, boasting raw steel features and stone floors, reflect Seaport's industrial heritage. Modern history is equally honored – NEMA's lobby lounge features an art dedication to The Channel, a beacon for the local avant-garde music and arts community in the 1980s, along with a DJ spin table for resident events.

NEMA's prime amenity collection will be housed on the 21^st floor of the building, framed by stunning views of the Boston skyline and complemented by Crescent Heights' signature "Predictive Service," harmonizing genuine hospitality approach and leading-edge residential technology.

"Crescent Heights is dedicated to making sure that every aspect of NEMA Boston reflects the combination of Seaport's rich history and its current transformation into one of the nation's premier centers for innovation and culture," said Menin. "We are extraordinarily excited to be back in Boston with a new project and are honored to be part of Seaport's vibrant community and its future."

Behind the Brand
Inspired by its native Northern California, the first NEMA opened its doors to residents in 2013 in San Francisco's Mid-Market. Something NEw on MArket Street, NEMA catalyzed a true renaissance; soon after, Uber, Twitter, and a host of tech-forward companies joined the dynamic new neighborhood, creating an iconic industry-leading community. NEMA San Francisco was a tremendous success, achieving full occupancy in just a matter of months and recognized by the San Francisco Business Times as the Market Rate Rental Project of the Year. This project's success, along with the strengthening economy and tech industry, helped build confidence in the neighborhood and in the overall San Francisco residential market. In 2014, the IBcon "Digie" Award recognized NEMA as the most intelligent multi-family residential project for incorporating technology, automation, and innovation into the building's design. Today, NEMA continues to embody that spirit, bringing something authentic and NEw to each MArket it calls home.

NEMA was created by Crescent Heights, America's premier urban real estate developer with over 30 years of history building, owning and operating projects in gateway cities. A recipient of numerous awards for industry and design excellence, Crescent Heights has successfully pioneered new neighborhoods and created bespoke residences in well-established destinations. Crescent Heights self-manages all properties to ensure high levels of resident satisfaction and offer community-specific lifestyle programming.

NEMA Chicago and NEMA Boston will be open early 2019.

Renderings of NEMA Chicago can be seen here. Renderings of NEMA Boston are available here. For more information, please visit: rentNEMAchicago.com and rentNEMAboston.com.

About Crescent Heights
Crescent Heights is the nation's leading urban real estate firm, specializing in the development, ownership, and operation of architecturally distinctive mixed-use high-rises in major cities across the United States. For over three decades, the firm has successfully completed land entitlements, built new construction projects and created value-add strategies for existing developments. The firm's diverse portfolio is built on a wide range of product types, including design-savvy micro units, spacious signature residences, and extensive indoor and outdoor amenity packages reaching up to 75,000 square feet. Known for its commitment to innovation, Crescent Heights has a long history of catalyzing the evolution of emerging neighborhoods with creatively conceived projects.

For more information, please visit crescentheights.com

Crescent Heights and NEMA are registered trademarks used by a group of companies, partnerships and ventures, each of which is a separate, single purpose entity that is solely responsible for its own duties, responsibilities and obligations. NEMA Chicago is a real estate project owned by S Loop Chicago Development II, LLC, which is a separate, single purpose entity that is solely responsible for its own duties, responsibilities and obligations. NEMA Boston is a real estate project owned by 399 Congress, LLC, which is a separate, single purpose entity that is solely responsible for its own duties, responsibilities and obligations.

MEDIA CONTACTS:
ZAPWATER COMUNICATIONS, 312-943-0333
MORGAN BELLOCK | ERIKA VON BORKE
[email protected] | [email protected]

SOURCE Crescent Heights

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