Crest® Oral-B® Announces Second Year of "Pros in the Profession" Awards

CINCINNATI, Aug. 1, 2011 /PRNewswire/ -- Crest® Oral-B® continues to recognize Registered Dental Hygienists who go above and beyond the call of duty every day with the second annual 'Pros in the Profession' awards program.  The awards distributed through this program acknowledge the essential role of dental hygienists and the important part they play in their patients' lives. In fact, many of the practicing dental hygienists in the United States serve on the front line of oral care at the dental office, providing patients with recommendations and advice that promote good oral health.

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"With the success last year when we launched Pros in the Profession, we recognized the need not only to extend, but to expand our commitment to honor dental hygienists for their dedication to improving oral healthcare for the public," said Wendy Bebey, RDH, BS, P&G Dental Hygienist Relations Manager.  "In year two of the program, we will continue to honor distinguished professionals whose passion and commitment to making a difference in patients' lives inspire us all."

Throughout the year, Crest Oral-B will reward six deserving professionals, as nominated by their peers, who truly make an impact on patients and for the oral health cause.  Winners will receive a $1,000 monetary prize, a plaque, recognition at a special award cocktail reception at RDH Under One Roof 2012 in Las Vegas, tribute in dental trade media news announcements, and an exclusive trip to P&G headquarters. So those who know a worthy Pro should help give them the recognition they deserve by nominating them today!  

From July 2011 to April 2012, nominations can be submitted via www.prosintheprofession.com or at the Crest Oral-B booth at upcoming dental conventions.  Nominations should be submitted by dentists, fellow hygienists, dental assistants, professional colleagues and collegiate colleagues, conveying why their nominee is a true Pro. In order to be considered for the program, nominees must meet the following criteria:

• Registered Dental Hygienists with 2+ years of practice experience after graduation from dental hygiene school.
• Registered Dental Hygienists with community service involvement.  
  • General volunteer/non-oral health-specific examples are welcome, but oral health-related volunteer experience is preferred.  
• Registered Dental Hygienists with examples of work that go above and beyond the call of duty.  
  • Examples include: excellent patient relations/special care/retainment; involvement in research and/or clinical experience; published work(s); and the ability to generate additional business for their practice.

"The awards are a testament to the contributions of dental hygienists across the country, and bring much-needed visibility to our profession," said Sharon C. Stull, BSDH, MS, one of five award winners during last year's inaugural program. "Having been chosen as one of the 'Pros in the Profession,' I am thrilled that Crest Oral-B understands that dental hygienists are an integral part of the dental healthcare team and the positive health outcomes for each patient we treat.”

To learn more about Pros in the Profession, including how to nominate a Pro for consideration and for rules and regulations, please visit www.prosintheprofession.com. For information about Crest Oral-B products and resources, visit the newly revised and updated dentalcare.com website.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste.  Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market.  Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.  Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

SOURCE Procter and Gamble