Crisco® Campaign Answers What's for Dinner

Crisco® Teams up with Chef Michelle Bernstein to Offer Latino Home Cooks Delicious Recipes and the Chance to Win Prizes Every Day

Oct 19, 2010, 14:17 ET from J.M. Smucker Company

ORRVILLE, Ohio, Oct. 19 /PRNewswire/ -- Crisco®, one of America's leading producers of cooking oils, shortening and cooking sprays, has joined forces with popular Latina Chef and James Beard Award winner, Michelle Bernstein, to help Latino home cooks learn new recipes and answer the age-old question: What's for Dinner? Home cooks can log onto for Chef Bernstein's latest Latin-inspired creations and the chance to win prizes – every day though December 31, 2010. Throughout the promotion, Crisco will award more than 1,000 entrants with prizes including $20 gift cards and one grand prize including a set of gourmet cookware.

"The kitchen is the heart of the Latino home, and meals make memories and bring people together," said Chef Bernstein, who grew up surrounded by the aromas of her mother's Argentinean kitchen. "Home cooks can rely on the full line of Crisco cooking oils, shortening and cooking sprays to help them create dishes they can proudly serve their families."

Home cooks eager for dinner ideas can log onto to find a wealth of recipes with Latino flair. Chef Michelle Bernstein is the owner of Michy's and Sra. Martinez restaurants in Miami and author of "Cuisine a Latina."  Chef Bernstein frequently showcases her delectable creations on shows like The Today Show and The Martha Stewart Show and has appeared as a guest judge on Top Chef.  Chef Bernstein is sharing some of her own unique recipes on, including Empanadas with Sweet Corn Filling and Papa a la Huancaina, that will inspire home cooks.

"The question of 'what's for dinner?' pops up in almost every household on a daily basis," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "But Crisco is here to help home cooks – especially busy moms – with easy, creative and tasty recipes that are sure to wow the family."

The promotion ends on December 31, 2010 and is open to legal residents of the 50 United States and D.C., 18 years of age or older.  Void where prohibited.  Visit for complete details and Official Rules.  First time entrants who register for the contest will receive a link to an online coupon.

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license.

SOURCE J.M. Smucker Company