Crisis Manager Speaks on Rebuilding Trust and Confidence in the Financial Markets - Davia Temin Addresses Leaders of Global Investment Management Firms

NEW YORK, March 17 /PRNewswire/ -- "We are used to thinking about reputation risk and headline risk for individual companies and individual crises, but not, until now, for an entire sector – nor for such a long period of time," says Davia Temin, a leading crisis expert who spoke last week to the Chief Operating Officers of 25 of the world's top investment management companies. Presenting to this group of financial services COOs, whose industry has been rocked by public, media, and governmental censure, Ms. Temin addressed the challenge of restoring trust in the financial markets, still reeling more than 18 months since the Lehman collapse.

"Truly rebuilding trust will take a monumental, credible, and authentic effort – on the part of individual companies and the industry itself," Ms. Temin advises. "I have a number of suggestions, drawing upon lessons from crisis management, psychology, social science research, negotiation, communication, and marketing/branding strategy."

"First and foremost, rebuilding trust now demands positive, immediate action," said Ms. Temin in her remarks. "Whether it is a board, senior leadership, the rank and file, the public or individuals, our first impulse when we get a whiff of danger, or when things start to go seriously south, is denial.

"Now, this is normal, but what determines the trajectory of how a crisis unfolds is how quickly we exit our state of denial. The clock begins ticking for us to acknowledge the problem, apologize appropriately, promise to fix it, and begin to take action that fulfills that promise and addresses the root causes, as well as the perception of the problem. And then we must communicate, communicate, communicate to every constituency involved.

"The longer this takes to do, the worse the crisis unfolds. Denial gets us into crises, and also keeps us from getting out of them."

Ms. Temin is founder and CEO of Temin and Company, which advises Fortune 100 companies and their leadership teams on crisis and reputation management, marketing strategy, communications, and media relations. As a specialist in crisis strategy and implementation for financial, technology, and professional services firms, Ms. Temin is sought by C-suite executives to help create, build, enhance, and save their reputations.

"How can the industry regain its significant lost ground? Rebuilding trust is hard-won – and it must be hard-fought," says Ms. Temin. "Companies are going to be forced to make amends to the public, and these amends must be more than commensurate to the actual harm done."

Ms. Temin advises that institutions adopt a multi-step program to address public opinion and regain individual trust. "The public is demanding significant, meaningful actions from companies, to communicate that they understand and are addressing the real pain they are seen to have caused."

If you would like to speak with Davia Temin, please contact Suzanne Oaks or Trang Mar of Temin and Company at 212-588-8788 or [email protected].

About Temin and Company

Temin and Company Incorporated helps corporations, professional services firms, and other institutions define and strengthen their public image through strategic marketing, branding, media relations, speaker and media coaching, financial communications, and crisis management and communications.

Clients include the leaders of some of the country's largest and most well-known corporations, financial institutions, law firms, consulting firms, publishing houses, venture capital funds, authors, politicians, and colleges and universities.

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Davia Temin

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