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CRN Tech News Solution Provider Survey Rates Windows 8 Desktop Services Profit Opportunity

Sixty Eight Percent Of Partners Rate Windows 8 Desktop Services Profit Opportunity As Either Average Margin Or Low Margin


News provided by

UBM Channel

Oct 29, 2012, 11:28 ET

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FRAMINGHAM, Mass., Oct. 29, 2012 /PRNewswire/ -- An exclusive CRN Tech News survey finds that 68 percent of solution providers rate the Windows 8 desktop services profit opportunity as either average margin or low margin.

(Logo: http://photos.prnewswire.com/prnh/20121029/AQ01816)

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Among the other findings of the Windows 8 CRN Tech News Survey:

  • 75 percent of the solution provider respondents rated the Windows 8 desktop product profit opportunity as average margin or low margin.
  • 58 percent of the solution provider respondents rated the software giant's overall partner profitability as average, below average or least profitable.
  • 38 percent of the CRN survey respondents said that less than 10 percent of their customers will adopt the new operating system within the first year of its release.

"Our survey on the profit margin opportunity for Windows 8 is exactly the kind of unique content users can count on week to week to help them be successful in the fast moving tech marketplace," said Kelley Damore, UBM Channel Senior VP and Editorial Director. "It is our goal to provide CRN Tech Users with unique content on the technologies, companies, individuals and issues that matter most in today's market"

The survey, conducted by the UBM Channel Research team, was sent to a random sample of the CRN Channel Intelligence Council, and the panelists were pre-screened for their involvement with Microsoft products and/or services. Ninety three solution providers completed the survey, which was conducted in May, with a follow-up survey in June.

To read more, download the new CRN app, search "CRN Tech News" in the iPad App store or go directly to the app download page.

This Microsoft story is one of eight investigative packages that have launched since the iPad became available in the iTunes store in September.

This story is one of eight investigative packages that have launched since the iPad became available in the iTunes store in September.

Other exclusive iPad stories include:

The 10 Most Overpaid CEOs: Amid a climate of corporate greed, this story looks at 10 CEOs on CRN's Solution Provider 500 list that are paid too much when tracked against their company's results, according to research conducted by CRN in conjunction with international financial research firm Obermatt Inc.

10 Disaster-Recovery Tips That Could Save A Business: Illness, natural disasters and other calamities can catch solution providers off-guard and take down their business. This story offers tips from VARs who have experienced hurricanes, fires and other disasters first-hand.

The Paradox Of Apple Security: Does Secrecy Make You Safer? Apple has had an adversarial relationship with the security community, but is the company now changing its security posture in light of recent attacks? This story explains the history and how this relationship with resesearchers may be changing, albeit slowly.

What Went Wrong With RIM? In this investigative piece, CRN talks to former employees, management experts and VARs and chronicles the missteps of a company that was once a leader in the mobile space.

Milking The Government Stimulus Program: CRN spent months looking at government databases and mapping stimulus-funded high-tech projects with job creation. The result is a story about five people and five companies that milked the system.

Can VCE Survive? The partnership of VMware, Cisco and EMC has been one of confusion both inside and outside the company. This investigative series looks at the successes and failure and whether the partnership will continue.

Piracy And The Art of Extortion: This investigative package looks at the methods and the revenue of those organizations whose mission is to combat software piracy -- as well as the solution providers that have been a target of what some call shakedown tactics.

To read more, download the new CRN app, search "CRN Tech News" in the iPad App store or go directly to the app download page.

CRN Tech News
The CRN Tech news app was designed for channel executives needing mobile access to content and tools to better run their business. It's also ideal for investigative news fans interested in learning more about the IT channel's big picture. Each week app subscribers will have access to in-depth reports exclusively from the CRN Tech News.

About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/ubmchannel.

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Press Contact:
Scott Regan, Senior Marketing Manager
UBM Channel
508.416.1186
[email protected]

SOURCE UBM Channel

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