Crocs Implements PlumRiver B2B eCommerce Solution Serving Thousands of Retailers Worldwide

STATE COLLEGE, Pa., Jan. 31, 2017 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX) has chosen PlumRiver LLC to help the company enhance its wholesale retailer merchandising program through the roll out of a global B2B ecommerce initiative. The new platform is designed to give retailers greater visibility into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process and provide key improvements to the retailer user experience. The expected results for Crocs are cost savings through new B2B process efficiencies and increased revenue through enhanced sales growth.

"Crocs was seeking to create a holistic global solution to expand our B2B ecommerce capability with our valued retailers and distributors to support and fuel continued sales growth while strengthening our brand and category leadership," said Dan Sawyer, Crocs Vice President of Business Operations and Customer Engagement. "In PlumRiver we have found a collaborative business partner that has helped us successfully roll out this new initiative quickly and efficiently across several global regions and in multiple languages and currencies."

At the core of the new platform is PlumRiver's retailer web application which provides several key features to improve the B2B merchandising and retailer user experience. Some of these features include: expanded product search capability, dynamic product imaging, real-time inventory visibility, CRM, custom ordering, product promotions, sales incentives, cross selling, sales data reporting, customer invoicing and payment processing.

"Our B2B ecommerce platform is highly flexible and designed to mirror our clients' current business processes while seamlessly integrating with their existing ERP and IT infrastructure," said Whit Johnson, PlumRiver Principal. "We are privileged to put our solutions to work for an iconic brand and footwear category leader like Crocs, as we help them boost their bottom line by engaging more efficiently with retailers and achieving enhanced sales growth."

PlumRiver's Enterprise platform also includes the industry-leading digital merchandising solutions provided by its Elastic Suite applications.  Besides Crocs, PlumRiver and Elastic together serve clients representing the world's leading brands in the outdoor, sporting goods, apparel and footwear industries. PlumRiver and Elastic clients include: The North Face, Patagonia, Timberland, Puma, TOMS, Oakley, Reebok/CCM, Arcteryx, Bauer, Spyder, Reef, Hurley, Fila, Kuhl, Black Diamond, Majestic, Smith Optics, Lucy, Easton, Lole, Carter's, Golfino, Hi-Tec, Bell, OshKosh and CamelBak.

Full version release at: http://www.plumriver.com/wp-content/uploads/2017/01/crocs-news-release.pdf

SOURCE PlumRiver LLC

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