Crocs, Inc. Honored For Innovation And Product Development With Two National Awards

Footwear Leader Named Innovative Company of the Year by Consumer Goods Technology and its Chief Product Officer Recognized as Product Development/Management Executive of the Year by the American Business Awards

Sep 26, 2013, 10:53 ET from Crocs, Inc.

NIWOT, Colo., Sept. 26, 2013 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), the global footwear leader known for bringing comfort to the world's feet, was recognized last week with two national awards for achievements in innovation and product development. On Monday, September 16, Dale Bathum, Crocs' chief product officer, was awarded the Gold Stevie for Product Development/Management Executive of the Year by the American Business Awards. The company's focus on innovation was honored on Friday, September 20, as Consumer Goods Technology (CGT) named Crocs Innovative Company of the Year during the annual CGT Consumer Goods Growth & Innovation Forum.


"These awards are a testament to the continued evolution and global growth of the Crocs brand," said John McCarvel, president and chief executive officer of Crocs. "These awards speak to the hard work and dedication of all of our valued Crocs employees who are committed to making our mission to bring colorful, fun, innovative and comfortable footwear to the world's feet a reality."

Bathum was awarded the Gold Stevie for Product Development/Management Executive of the Year by the American Business Awards for his achievements in product diversification and innovation. The American Business Awards are the nation's premier business awards program. More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of Stevie Award categories. Bathum was recognized by the American Business Awards for his role in helping Crocs shift from a one-shoe company to a global lifestyle brand that today offers more than 300 four-season styles.

Crocs was named Innovative Company of the Year award by CGT during the 2013 Consumer Goods Growth & Innovation Forum for its continued focus on global growth and product evolution. Each year, CGT's Innovation Awards honor consumer focused brands that have displayed excellence in bringing new products to market with a focus on successful innovation. Crocs was recognized by CGT due in large part to the successful launch of several new lines, including its Huarache collection and Crocs™ Golf with Hank Haney golf shoes. Beyond the introduction of new products, the company leveraged its core value of innovation to drive new consumer marketing campaigns and update its website and mobile shopping capabilities.

About Crocs, Inc. Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans "Get Crocs Comfort Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

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About the Stevie Awards Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A fifth program, the Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at

About the CGT Innovation Awards The awards process started in May, when nominations in two award categories - Most Innovative Product and Most Innovative Company -- were collected from consumer goods executives, industry analysts, consultants and technology providers. These nominations were then narrowed down to a group of five finalists by CGT's editorial staff based on multiple award criteria, including success realized since launch. This short list was then sent to CGT's Editorial and Research Advisory Boards, which elected one "Winner" for each of the two categories. Learn more by visiting

SOURCE Crocs, Inc.