Cross Screen Media Launches End-to-End Public Affairs Solution to Help Agencies Move Policy

The new offering pairs always-on influencer audiences with voter persuasion, message testing and supporter activation, all included in the media buy with no out-of-pocket costs

ALEXANDRIA, Va., Nov. 9, 2026 /PRNewswire/ -- Cross Screen Media (CSM), the political advertising and cross-screen measurement company, today announced the launch of its public affairs solution, an end-to-end advertising offering built to help public affairs agencies and advocacy groups move policy issues for their clients.

Fresh off the 2026 election cycle, CSM is bringing the same audience segmentation, persuasion, and measurement tools that power campaigns to the policy fights that follow them. The bundle helps agencies reach the decision-makers directly while also building the public support and pressure needed to move policy.

"Public affairs advertisers who focus solely on reaching influencers in DC or state capitals are thinking too small" said Chauncey Southworth, CEO of Cross Screen Media. "Lawmakers still answer to the voters they represent. The strongest advocacy efforts are built on strong coalitions of supporters, and we help our agency partners grow them."

Earlier this year, CSM launched an influencer audience targeting solution, helping advocacy advertisers reach legislators and the staff, donors, and allies who influence them. CSM's influencer audiences are transparent, letting clients see every person in the audience, fully customizable, and available at no upfront cost.

The new bundle expands that work to moving public opinion. CSM surveys voters to identify and tag where each person stands on an issue, tests messages to learn what will move them, and tracks how opinion shifts over the course of the campaign. Anyone identified as a supporter from the start, or moved to support by the campaign's messaging, is then prompted to take action, from signing petitions to contacting their representatives.

Every service in the bundle is included in the cost of running advertising, with no out-of-pocket fees. CSM serves as a partner to public affairs agencies in their mission to move issues for their clients. To learn more, visit crossscreen.media/public-affairs.

SOURCE Cross Screen Media