SCOTTS VALLEY, Calif., June 21, 2018 /PRNewswire/ -- In May, CrossFit Inc. and Beyond the Whiteboard (BTWB) signed an exclusive agreement to link the data-driven fitness company with a software platform that will help CrossFit athletes and Affiliates maximize their results.
BTWB's software and app will be rebranded as CrossFit BTWB, and CrossFit will have access to much of BTWB's data, which is user opt-in enabled and tracks daily workout performance and training habits.
Workout tracking has long been a key feature of the CrossFit program, created by CrossFit Founder Greg Glassman. Glassman provided the world's first measurable, observable, repeatable definition of fitness, proving that performance data is essential to optimal training. The numbers don't lie: Move more weight over a greater distance in less time and you are measurably fitter. Athletes who track workouts can also evaluate performance against health metrics, including blood sugar, cholesterol, triglycerides and more, allowing them to improve their overall health and avoid chronic disease.
BTWB was born organically when Jonathan Kinnick and Moe Naqvi tried to find a way to more easily track workout results in a garage gym that later became CrossFit Kinnick. They developed a website and began offering their service to CrossFit Affiliates and athletes who wanted a way to quickly log workouts and track results over time.
The new partnership between CrossFit and BTWB will connect more athletes and Affiliates to a service that can help people become measurably fitter and healthier.
"BTWB was born out of the CrossFit Affiliate community and is the single largest storehouse of WOD-performance data available. CrossFit athletes of every shape, size and skill level will benefit from tracking their training results in the BTWB community platform," said Jeff Cain, CrossFit CEO. "We're proud to formalize what has been nearly a decade-long informal relationship with the premier CrossFit tracking platform."
CrossFit Inc. is the developer and provider of the CrossFit® Fitness Program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the pillars of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 14,000 affiliated gyms in CrossFit's global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™. To learn more, visit CrossFit.com, Games.CrossFit.com, Facebook.com/CrossFit or Youtube.com/CrossFit. CrossFit®, Forging Elite Fitness®, The Sport of Fitness® and Fittest on Earth® are registered trademarks or trademarks of CrossFit Inc. in the U.S. and/or other countries.
BTWB has been the premier workout, nutrition and lifestyle tracking platform for the CrossFit® community since 2009. BTWB is used by CrossFit Affiliates and individual athletes in over 80 countries worldwide and is currently available in seven languages. BTWB is home to the largest and most comprehensive database of workout, exercise and human performance data. This data powers BTWB's proprietary Fitness Level and Imbalances features (U.S. patents pending). BTWB publishes research-based articles and media covering fitness and healthy lifestyles. BTWB's comprehensive coaching platform is used by top coaches worldwide. To learn more, visit www.CrossFitbtwb.com, www.btwb.blog, www.facebook.com/CrossFitbtwb and www.instagram.com/CrossFitbtwb or download the CrossFit BTWB app on your mobile device. BTWB and Beyond the Whiteboard are registered trademarks of BadPopcorn Inc. in the U.S. and/or other countries.