Crothall Healthcare Launches Enhanced Brand Identity, Integrated Communications Platform

Leading healthcare support services provider releases dynamic redesign of corporate site and online magazine as well as print and digital marketing and sales materials

Dec 09, 2010, 15:52 ET from Crothall Healthcare

PHILADELPHIA, Dec. 9, 2010 /PRNewswire/ -- Hospital support services provider Crothall Healthcare, a member of premier multinational food and support services provider Compass Group, has announced an enhanced brand identity, committed to providing healthcare customers with service that is "Specialized. Proven. Exceptional. Guaranteed."  One of three operating divisions under the Crothall Services Group umbrella, Crothall Healthcare has defined its new tagline and framework based on a value-driven and recognized expertise in managing healthcare support services.

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"We are built on a structure of Specialized People, Proven Processes, and Exceptional Performance," said Bart Kaericher, Senior Vice President of Sales & Marketing, "It's what we do, and it's who we are. This message will not only be front and center in all of our communications, it will also provide a touchstone for all we do."

The company has re-launched its website with a fresh new design, improved usability and accessibility of information, and a dynamic online portal for its quarterly magazine Celebrations. The new site augments a comprehensive integrated communications effort that includes print and digital marketing materials, and a revamped sales proposal. The messaging underscores not only Crothall's five service offerings, but also the core operating framework upon which their service delivery is based.

"We're excited," said Tim Polizzi, Crothall's Marketing Director. "The new site is not only more dynamic and modern than our previous design, it's a dramatically better presentation of the wealth of information that we offer visitors."

Showcasing Crothall's five major service lines—Environmental Services, Patient Transportation, Clinical Equipment Services, Facilities Management, and Laundry & Linen Services—the new site also creates quick and clear access to Crothall's libraries of case studies, client recommendations, videos, and the highly-informative healthcare industry articles that Celebrations is known for.

"We have a lot of clients who rely on our site for that sort of information, and now they'll have everything right at their fingertips," Polizzi said. "We want to help visitors understand what makes our company special in just a few simple clicks."

The core Crothall Healthcare Framework receives special focus in the new site and materials as well. Crothall Healthcare's core operational Framework allows it to provide critical services to over 1,200 healthcare clients in 38 states, with an unblemished Joint Commission survey record and the highest client retention rate in the industry. With this new communications platform, their internal and external audiences can now gain a fuller and more detailed understanding of the elements and impact of that Framework on every aspect of their service delivery. The platform includes the new website, printed and online collateral pieces, branded digital delivery mechanisms, and newly refreshed sales presentations and business proposals.

Sarah Feidt, Creative Lead of XtraGlobex, the strategic communications firm behind the new communications platform, calls it a breakthrough for Crothall. "Crothall Healthcare is truly an extraordinary organization, and being able to demonstrate that fact to the world from the first few moments on their homepage is absolutely vital," Feidt said. "Crothall has launched not just a website, but a dynamic communications platform that really delivers the message of their position in the marketplace—the foremost provider of services to healthcare facilities in America."

"The new platform finally does this company justice," said Feidt. The new site can be viewed at

About Crothall Healthcare

Headquartered in Wayne, PA, Crothall Healthcare is the premier provider of specialized facility and support services to healthcare customers, including hospital housekeeping and hospital facilities management. Founded in 1991 and acquired in 2001 by Compass Group, Crothall Healthcare is responsible for cleaning and maintaining nearly 300 million square feet daily and processing more than 450 million pounds of linen annually.

About XtraGlobex

XtraGlobex is a strategic business development firm and marketing agency based in Philadelphia with clients and activities worldwide. Their mission is discovering, creating, and delivering Exceptional and Sustainable Competitive Advantage for small to large-sized companies in the B2C and B2B sectors. They specialize in research-based strategic planning, strong communications, and savvy integration of technology.

SOURCE Crothall Healthcare