Crowded Markets, Social Media, Industry Growth The Focus Of CEB's Wine Law Forum™ 2016

OAKLAND, Calif., Oct. 21, 2016 /PRNewswire-USNewswire/ -- Continuing Education of the Bar (CEB), California's premier legal education and legal research solutions provider, invites attorneys and wine industry professionals to take part in Wine Law Forum™ 2016. This year's program focuses on the challenges wineries face in competing in a crowded market while complying with federal, state, and local laws and regulations. Reaching customers and retail clients beyond the tasting room, managing distributor relationships, and fostering positive relationships with neighbors and in their communities will also be discussed in depth by a panel that includes eight wine law attorneys and industry experts, moderated by internationally recognized wine law authority; director of the Wine Law and Policy Program at the University of California, Berkeley, School of Law; and vintner Richard P. Mendelson.

Wine Law Forum™ 2016 comprises three presentations that explore particularly pressing issues for wineries today: Beyond the Tasting Room: Events, Festivals, and Social Media; Barriers to Market Access: Direct-to-Consumer Sales and Franchise Laws; and Balancing Local Concerns and Industry Growth.

Speakers include Tracy K. Genesen, general counsel of Wine Institute; Baheneh H. Hobel, a partner in the Alcohol, Beverage, and Wine Law groups of Dickenson, Peatman & Fogarty LLP in Napa; Morgen McLaughlin, executive director of the Santa Barbara Vintners Association; Sashi Moorman, one of the most celebrated winemakers of Santa Barbara County; Susan F. Petrovich, a shareholder in the Santa Barabara - based Brownstein Hyatt Farber Schrek, who counsels in environmental law, land use, and real estate; Rebecca Stamey-White, a partner at Hinman & Carmichael LLP whose practice focuses on alcohol beverage licensing and compliance; and John Trinidad, an attorney with Dickenson, Peatman & Fogarty who works on wine law and intellectual property.

Wine Law Forum™ 2016 will take place the Fess Parker Doubletree by Hilton in Santa Barbara. Santa Barbara is known in the wine industry for its microclimates and dynamic growing environment shaped by the Pacific Ocean and the region's coastal mountains. Vineyards, tasting rooms, restaurants, and entertainment abound in the vicinity and the forum venue itself is a luxurious Spanish-style hotel moments from the beach and hiking trails, with a state-of-the-art fitness center, pool, spa services, tennis courts, and bike rentals on site.

CEB is a program of the University of California that is cosponsored by the State Bar of California. CEB's mission is to provide practical legal resources to help California lawyers achieve success. For more information about the Wine Law Forum or CEB products, visit ceb.com.

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SOURCE Continuing Education of the Bar (CEB)