LOS ANGELES, June 13, 2017 /PRNewswire/ -- CrowdfundX, the fintech firm that marketed the successful and historic Regulation A+ initial public offering (IPO) for Myomo, announced its launch of Dara, a semi-autonomous artificial intelligence (AI) engine that empowers issuers to acquire retail investors at scale. Developed by CrowdfundX Chief Scientist Eddie Ibanez, Dara works across investor marketing channels, optimizing paid, earned, and owned marketing activities.
"Dara is the unequivocal answer to outdated, ineffective, offline investor relations (IR) programs," explained Darren Marble, CEO of CrowdfundX. "Using a series of machine learning algorithms, Dara finds signals, and when decoded, directs investor targeting, cross-channel marketing, media buying, and facilitates marketing attribution for our issuer clients."
Extensive Track Record in Artificial Intelligence
Ibanez, hired by CrowdfundX in January 2017, is no stranger to pioneering AI software. After working on Wall Street, Ibanez won a bid to help a Fortune 500 technology company replace its marketing automation system with a leaner, custom AI marketing platform. After a successful implementation, Ibanez's company, Zenabi Analytics, was acquired by the client.
"This technology, paired with applying elements of theoretical physics, will lead to a revolution of predicting the future outcomes of events," said Ibanez. "The capital markets are being disrupted, and we see IR and fundraising behind the curve so we have pioneered new technologies to change that."
Crowdfinanced IPOs: Familiar Territory
Prior to developing Dara, CrowdfundX learned valuable lessons by managing some of the industry's more notable Regulation A+ campaigns. CrowdfundX is well known to have led the Elio Motors Regulation A+ campaign, which became the first crowdfinanced IPO in the U.S. when Elio listed shares to the OTC Markets Group. "Our team has gained proprietary insights by marketing some of the industry's most dynamic and successful campaigns," said Marble. "As a result of our experience, we were in a unique position to develop groundbreaking investor marketing technology – and we acted on the opportunity."
"Myomo was a challenging campaign to market," commented Ibanez. "Since there was no existing customer base to market Myomo's offer to, we were forced to innovate. The technology behind Dara is designed to help issuers who don't have a built-in affinity group effectively identify and acquire retail investors with a positive ROI." Dara, which aggregates and analyzes behavioral and demographic data on retail investors, continuously learns and becomes more effective over time.
Dara: Pearl of Wisdom
"We wanted to give our AI engine a name that is synonymous with 'intelligence,'" said Marble. "The name Dara means 'Pearl of Wisdom.' This name reflects both our company culture and values, and we think it aligns with our proven ability to innovate for our clients."
Dara is currently available to select public and private companies in a Software as a Service (SaaS) licensing and delivery model. Interested parties can email email@example.com to learn more about the company's application requirements.
CrowdfundX is a fintech marketing firm that leverages a combination of Artificial Intelligence (AI) and digital marketing to help issuers acquire retail investors and shareholders at scale. CrowdfundX is the creator of Dara, the world's first AI Investor Marketing Engine. For more information, please visit us online at www.crowdfundx.io.
Myomo Inc.'s offering statement for its initial public offering under Regulation A has been qualified by the Securities and Exchange Commission. The securities offered by Myomo Inc. are highly speculative. Investing in shares of Myomo Inc. involves significant risks. The investment is suitable only for persons who can afford to lose their entire investment. To obtain a copy of the Offering Circular, go to https://goo.gl/sYiMzT.
CrowdfundX was compensated by Myomo for publicizing the offering of Myomo's securities. The total fees paid to CrowdfundX for its services were $248,500, payable in cash.
CrowdfundX is not a registered or licensed broker, dealer, broker-dealer, investment adviser, investment manager, or funding portal in any jurisdiction.
Rushing PR for CrowdfundX
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