CROWN LABORATORIES ANNOUNCES ITS PREMIUM SKINCARE BRAND, STRIVECTIN®, IS EXPANDING ITS PEPTIDE PLUMP™ COLLECTION WITH NEW COLLAGEN CUSHION CREAM

Leading Skincare Brand Unveils Powerful, Peptide-Based Innovation Marking a Breakthrough in Anti-Aging Skincare

JOHNSON CITY, Tenn., Feb. 11, 2025 /PRNewswire/ -- Crown Laboratories, Inc. ("Crown"), a fully integrated global skincare company, is proud to announce its premium skincare brand, StriVectin^®, a global leader in skincare innovation, is launching Peptide Plump^™ Collagen Cushion Cream, a groundbreaking addition to its existing Peptide Plump collection. This innovative skincare solution delivers clinically-proven results by combining cutting-edge peptide technology to address signs of aging, help restore skin's volume and visibly smooth the appearance of wrinkles.

The Peptide Plump Collagen Cushion Cream stands out for its ability to help restore skin's bounce and volume, providing a non-invasive option for those considering other procedures. It features a lightweight, bouncy gel-cream texture powered by the exclusive patented Alpha-3 Peptide^™, Argireline Peptide, and Proteoglycans. This advanced formula hydrates and enhances radiance to achieve a more youthful complexion while reducing the look of four types of wrinkles: fine lines, laugh lines, "11" lines, and forehead wrinkles.

"Peptide Plump Collagen Cushion Cream is more than just a skincare product; it's a transformative solution designed to elevate the consumer's daily regimen," said Sumita Butani, Senior Vice President, Premium Skincare Marketing at Crown Laboratories. "With clinically proven results and our exclusive patented Alpha-3 Peptide, these products empower consumers to achieve visibly plumper, smoother skin. It exemplifies StriVectin's commitment to innovation and efficacy."

In clinical studies conducted with a group of women considering filler for lines and wrinkles, 97% said they would choose Peptide Plump Collagen Cushion cream over filler after just 4 weeks of use.¹ These results demonstrate that women have alternatives, as the cream visibly smooths fine lines and wrinkles in key areas while restoring overall plumpness. After one week, the cream leaves skin smoother and more plump.² By four weeks, it visibly improves the appearance of four types of wrinkles³ and after eight weeks, 91% of users reported no new lines or wrinkles forming.⁴ These results further set it apart in the crowded anti-aging skincare market for consumers seeking solutions for volume loss and improved elasticity without downtime.

Also joining the award-winning Peptide Plump collection are the new Collagen Renewal Eye Masks, which provide targeted hydration and visible results in just 10 minutes.⁵ Infused with the same powerful Alpha-3 Peptide, these eye masks help smooth, depuff, and brighten the under-eye area, delivering a refreshed and rejuvenated appearance.

The Peptide Plump Collagen Cushion Cream ($79, 1.7 oz/50ml) and Peptide Plump Collagen Renewal Eye Masks ($39, 6 pairs) will be available online via Ulta.com and Amazon February 9^th and in store at Ulta on February 23^rd.

For more information, visit www.StriVectin.com.

¹ Based on self-assessment questionnaire of 35 subjects after 4 weeks of use as directed
² Based on expert grading evaluation of 35 subjects after 1 week of use as directed of Peptide Plump Collagen Cushion Cream
³ Based on expert grading evaluation of 35 subjects after 4 week(s) of use as directed of Peptide Plump Collagen Cushion Cream
⁴ Based on self-assessment questionnaire of 35 subjects after 8 week(s) of use as directed of Peptide Plump Collagen Cushion Cream
⁵ Based on instrumental testing and self-assessment questionnaire results of 40 subjects after 10 minutes of use as directed

About StriVectin^® 
StriVectin^® is an award-winning, prestige clinical skincare brand backed by over 35 years of clinical research in skin longevity. Fueled by its mission to empower women at every stage of their skincare journey, StriVectin delivers advanced, targeted formulas to solve for aging skin's most challenging concerns. As innovators in skin science, all StriVectin formulas feature our NIA-114^™ technology. This powerhouse molecule, even more effective than Niacinamide, has been clinically proven to strengthen the skin's barrier, enhance the performance of other ingredients, and help skin act younger and appear more youthful. Our results are real, visible, and validated by independent clinical studies on every product - it's how we built a winning portfolio. Cruelty-free, paraben-free, and suitable for all skin types.

StriVectin products are available through top department stores and specialty retailers across North America, Europe, the Middle East, and Asia. Our corporate headquarters are in New York, NY. For more details, visit strivectin.com.

About Crown Laboratories, Inc.
Crown, a privately held, fully integrated global skincare company, is committed to developing and providing a diverse portfolio of aesthetic, premium and therapeutic skincare products that improve the quality of life for its consumers throughout their skincare journey. An innovative company focused on skin science for life, Crown's unyielding pursuit of delivering therapeutic excellence and enhanced patient outcomes is why it has become a leader in Dermatology and Aesthetics. Crown has been listed on the Inc. 5000 Fastest Growing Privately Held Companies List for eleven years and has expanded its distribution to over 60 countries. For more information, visit http://www.crownlaboratories.com.

SOURCE Crown Laboratories, Inc.