PORTLAND, Ore., March 9, 2012 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a long-term TV Essentials contract with Crown Media Holdings, Inc.for itsHallmark Channel and Hallmark Movie Channel properties. Rentrak's proprietary "Stickiness Index" delivered the networks engagement metrics that enhanced their TV ratings during 2011 Upfront season and created incremental value.
"We expanded our relationship to a full subscription to Rentrak's TV measurement service, so that Hallmark could explore dual guarantees for its networks through Rentrak's unique and stable targeted ratings for specific advertiser targets. We look forward to developing greater value for our ad sales clients via the rich offerings Rentrak is delivering in the automotive, movie and credit worthy consumer categories," said Ed Georger, Executive Vice President, Advertising Sales, Crown Media Holdings, Inc.
"It is always rewarding when a client expands its relationship based on the value of the Rentrak services previously provided. We look forward to continuing our work with Hallmark Channel and Hallmark Movie Channel so each network can take full advantage of Rentrak's census-based TV ratings information," said Carol Hinnant, senior vice president of National Television Sales at Rentrak.
TV Essentials is Rentrak's census-based television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.